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Second Life

Aurora James: Brother Vellies Founder

Second Life

Who What Wear

Society & Culture, Careers, Arts, Personal Journals, Business, Fashion & Beauty

4.83K Ratings

🗓️ 6 August 2018

⏱️ 45 minutes

🧾️ Download transcript

Summary

There was a time when Aurora James never thought she'd have a seat at the proverbial table. Now, after dipping her toes in multiple industries, she's at the helm of the sustainable fashion company Brother Vellies and is proof that if you have a goal, you can make it happen, even if that means finding a new way of getting there. "I always knew that I wanted to work in fashion. I just knew that fashion wasn't working for me in a way that I needed it to," she tells Hillary Kerr on episode 25 of Second Life.

Transcript

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0:00.0

From MyDomain.com, this is Second Life, a podcast spotlighting women who have truly inspiring

0:11.7

careers.

0:12.7

We're talking about their work journeys, what they've learned from the process of setting

0:16.8

aside their doubts or fears, and what happens when they embark on their second life.

0:22.2

Today, I am so delighted to welcome a rising star in the fashion world, Aurora James,

0:28.9

who is the founder and creative director of Brother Vellies, which is the most amazing

0:33.5

sustainable accessories brand.

0:35.9

The brand's footwear and handbag styles are inspired by African culture and materials,

0:41.2

and they are all handcrafted by local artisans.

0:44.4

Aurora was nominated for a CFDA Award this year, and her creations are beloved by fashion

0:50.6

enthusiasts around the world.

0:53.0

As you might have guessed, because this podcast is called Second Life, Aurora wasn't always

0:57.7

a designer.

0:58.7

Prior to starting her company in 2013, Aurora worked with a program called Woolly Pocket,

1:04.3

where she helped build school gardens, and prior to that, she worked as a model agent

1:08.8

and in production at fashion television.

1:11.4

So this really is a huge switch for her, but I'll let her tell you all about it.

1:17.4

With no further ado, this is Aurora James on Second Life.

1:22.8

So what did you study in school and what did you think you were going to be when you

1:27.4

grew up?

1:28.4

Um, okay, I studied journalism, and I thought I was going to be Lisa Ling.

1:34.1

No way!

...

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