4.6 • 8K Ratings
🗓️ 26 June 2020
⏱️ 54 minutes
🧾️ Download transcript
In 1889, Aunt Jemima crossed from the footlights to the grocery store, where she's been a fixture for 131 years. On the eve of her departure, we give you the dark history of this American icon - and the stories of a few women who made her come alive.
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0:00.0 | Welcome to the History Tricks where Annie resambles to a boring old history lesson is purely coincidental. |
0:07.0 | Hello, it is Jessica today. Susan is on her annual New England vacation in lieu of a 30-second summary and explanation. |
0:18.0 | This is one of our lost episodes. We had done some research for this episode way back in the first year of the show 10 years ago. |
0:26.0 | When we were covering Betty Crocker, we thought, hey, what about covering Aunt Jim Maima? |
0:32.0 | And for assorted reasons, we did not think it was such a good idea at the time. Mostly, we felt that we needed to learn more, frankly. |
0:40.0 | But since then, we've done quite a few episodes about women of color, some of which intersect with this episode. |
0:46.0 | And I would ask you, please, please listen to some or all of those, particularly Ida B. Wells, Mary Terrell, Fannie Lou Hamer, |
0:54.0 | and Hadi McDaniel. Also, our episode on 1950s housewives. And heck, Betty Crocker. History is an octopus. |
1:04.0 | Also, I have a cold, ideally, just a cold, and I know my voice is scratchier than normal. I'm sorry about that. I blame the air conditioning. And now on with the show. |
1:17.0 | Let's talk about Aunt Jim Maima. But first, let's drop her into history. In 1889, the Eiffel Tower built for the Exposition Universal first opened to visitors. |
1:28.0 | It would be the tallest man-made structure on earth for the next 41 years. |
1:33.0 | Frederick Douglass noted abolitionist and frequent appear in our episodes was named the Minister and Chief Consul to Haiti. |
1:41.0 | The Wall Street Journal began publishing. The Nintendo company was founded. Yes, you heard me to produce a card game. |
1:49.0 | Nelly Bly left on her journey around the world to try to beat the character Phillyus Fox time in Jewels Burns around the world in 80 days. |
1:58.0 | Born this year, Adolf Hitler, Charlie Chaplin, and Zerna Sharp, future author of the Dick and Jane books. |
2:06.0 | Died this year, Bill Star, the poet Robert Browning, and Jefferson Davis, former president of the Confederate States of America. |
2:14.0 | And in 1889, at the theater, the recently trending spokeswoman for Aunt Jim Maima products crossed the footlights and into the American grocery store, where she's been for 131 years. |
2:28.0 | On that fateful day in 1889 in St. Joseph, Missouri, a white entrepreneur named Chris Rutt had indeed fallen into a rut. |
2:37.0 | With the grand visions and limited knowledge, common these days to many internet startups, this former newspaperman and his business partner had sunk most of their money into a bankrupt flower mill. |
2:51.0 | Not to make lofts out of it or a distillery like two young men would be guilty of today, but brace yourselves to sell a flower out of weird. |
3:02.0 | But not like their predecessors, who sold flower as a commodity, you know, barrels of flower, just like every other kind of flower, sold in bulk to people who sold a lot of flower. |
3:14.0 | Ho-hom, big yawn. There's too much competition. That's why the mill went bankrupt in the first place. |
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