Talking to somebody right now on DM on Instagram, by the way, huge community engagement right now going on on Instagram in my world.

So if you're not checking out what's going on on the Graham Gary Vee just like my old platforms.

Anyway, somebody just said, I don't know if my content is good.

You know, because the question was, how do I build a viral brand?

My first response was, you know, build a viral brand. No such thing as viral.

A lot of work, a lot of work, a lot of talent, a lot of work goes into that moment.

I've been pumping out content since February 21st, 2006 on the internet, five years of the wine show.

Seven years now of business content. You know, it doesn't happen overnight. It's a process.

Everybody's trying to give up after five or six months. I'm sitting here thinking about five to six, seven years.

So that's number one. Number two is, it doesn't matter if you think your content is good.

It matters if the market thinks it's good. And the problem is so many of you think it's good. And you're like, oh, no, you know, it's not happening, but this is great content.

Why is it great? Because your mama said so. I mean, you know, the market decides.

And what you need to deploy are two things. Check your ego at the door and stop surrounding yourselves with three yes men and women who say you're so great and understand that if you're not getting engagement and you're not getting a lot of people watching and you're not getting a lot of

results, it's because you're not good enough yet. The market. Sorry, there's a little shop there. Wonder.

Sorry, just got two phone calls. By the way, audio team, leave this in its full sense if it works that way. Anyway, the market decides if you're good enough.

And so we need to just understand very simply that this is the way it is. And you need to deploy two core things, which is always understand that the market is right.

You don't give a side of your contents great. The end consumer does. And if you're not getting your results yet, that means you're not good enough yet, which then goes into my second point, which is its patience.

You have to try different things. You might think it's abs, selfie shots. You might think it's one minute rant videos, but maybe it's stories, maybe it's Snapchat, maybe it's the written word, maybe it's a medium post, maybe it's podcasts like this.

You've got to try different things. Your fear of failure is holding you back from trying videos, articles, audio posts. And that fear is your weakness. Your weakness is your ego. And you deciding that your content is great. And the world is wrong, which is delusional.

Or you're fearful of what the market thinks and you don't start at all. They pull it very opposite directions. You need to close the gap on both. I'll take one right now, but it is the absolute answer to is your content good enough.

The answer is if you're even asking that question, not yet, but if you put in the work and try different things and check your fears at door and try to hone your craft and put in the work and put in a decade of work, not an hour of work.

I mean, the amount of people, Jesus Christ, everybody's like, why is it not happening yet? I go and look at their Instagram and they've been posting for four months. Nothing great happens fast.

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