ATG 68: How to make 200 million cookies from a college dorm room – My conversation with Tiffany Chen

All It Takes Is A Goal

Jon Acuff

Self-improvement, Goal, Author, All, Is, Takes, Do, Speaker, Start, Jon, Over, Soundtracks, Acuff, It, Finish, Education, A

5 • 1.4K Ratings

🗓️ 11 April 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date (she was ice skating at the mall with a friend). As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born. Shortly afterward, the pair launched Tiff’s Treats with just $20 and a big dream during their sophomore year at the University of Texas. Since then, the founders have married and their business has grown to include 68 stores and more than 1700 employees. Co-founder and author, Tiff Chen, joins me for a conversation on starting the entrepreneurial life at such a young age, dealing with pushback, managing the roles of spouse and business partner and so much more. For more from Tiff and Leon, check out their brand new book, It's Not Just Cookies: Stories and Recipes from the Tiff’s Treats Kitchen.

In this episode:
Visit Tiff's Treats at their website

Tiffany's book list:
Good to Great by Jim Collins

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Transcript

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0:00.0	Hey everyone and welcome to the all it takes to go podcast the best place in the entire
0:08.1	world including all of Kendra to learn how to build new thoughts, new actions and new
0:12.5	results.
0:14.0	I'm your host John Ackup and today I'm joined by Tiffany Chen who's that I'm so glad
0:29.4	you ask.
0:30.4	In 1999, Tiffany Taylor, that was her maiden name, Taylor then Chen now, accidentally stood
0:37.1	up Leon Chen for a day.
0:39.3	As an apology, she baked and delivered a batch of warm cookies and the concept of warm
0:44.2	cookie delivery was born, Tiff and Leon, just 19 year old sophomores at the University
0:49.6	of Texas at Austin at the time, opened Tiff's treats with $20 a cell phone and a big dream.
0:56.7	And then the business has grown to 68 stores in Texas, Georgia, Tennessee, we have them
1:01.1	here in Nashville.
1:02.1	I've had them.
1:03.1	North Carolina and Oklahoma with more than 1700 employees baking more than 200 million
1:07.7	cookies since the company started.
1:10.2	The founders are married and the business continues to grow.
1:13.2	But Tiff's treats has the same core mission, creating memorable moments with treats baked
1:18.5	to order and delivered warm and they have a new book that just came out.
1:22.0	It's called, it's not just cookies, stories and recipes from the Tiff's treats kitchen.
1:27.2	I can't wait for you guys to hear this episode.
1:29.1	It's super encouraging on if you've got a goal, a small goal and you want to grow something
1:34.3	even bigger, how do you do that?
	...

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