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All It Takes Is A Goal

ATG 277 | The Napkin That Changed My Life: Why You're Living Inside a Postage Stamp

All It Takes Is A Goal

Jon Acuff

A, Acuff, Author, Goal, Over, Jon, Education, Self-improvement, Finish, Takes, Speaker, Start, Is, Do, All, It, Soundtracks

4.91.4K Ratings

🗓️ 13 April 2026

⏱️ 15 minutes

🧾️ Download transcript

Summary

A creative director once drew something on a napkin that completely changed how I saw my own limitations. His name was Ted, and he showed me why I was so unhappy at 26, stuck in my fifth job in six years, and dangerously close to needing a sixth. The illustration he drew explained why it's so difficult to create something remarkable when you're trapped inside such a small, constricted world. In this episode, I'm sharing that story and asking you a challenging question: Where have you drawn th...

Transcript

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0:00.0

If you read my new book, you'll never procrastinate again.

0:04.0

I should know. I waited 34 years before I finally wrote my first one.

0:08.3

When I discovered what's inside these pages, I wrote 11 more.

0:12.7

Here's the thing.

0:13.8

Procrastination isn't a laziness problem.

0:16.2

So hard work won't fix it.

0:18.5

You need a completely different system.

0:20.6

One that works on the days you have

0:22.0

zero willpower, just as well as it does on the days you're firing at 100%. That's what my new book,

0:28.9

procrastination proof, gives you four simple permissions that turn someday into two day. Because

0:35.1

procrastination is the most expensive fear the price tag is your life and every

0:40.3

day you wait to begin you're stealing from your future self right now when you pre-order you get

0:45.9

$97 in free bonuses a personalized procrastination profile assessment the full audio book read by me and eight chapters delivered to your inbox

0:56.9

right away so that you can start reading today. Go to johnacoff.com slash proof to pre-order and

1:03.5

claim your bonuses before April 14th. That's johnacoff.com slash proof and it's available

1:09.9

wherever you buy books.

1:12.2

Hey, everyone, and welcome to the All It Takes is a Goal podcast. I've spent the last

1:16.3

15 years helping more than a million people achieve everything from their wildest dreams

1:22.5

to their smallest first step. You see, building a remarkable life is simple. Great thoughts

1:27.3

turn into great actions. Great thoughts turn into great

1:27.7

actions. Great actions turn into great results. That's what we explore in this podcast. I'm your

1:33.2

host John Akoff, and today I'm going to tell you a story about a napkin. Oh, it's riveting,

...

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