ATG 265 | The Algorithm Doesn't Care If They Love You or Hate You: Building a Coffee Empire with Caitlin Campbell

All It Takes Is A Goal

Jon Acuff

A, Acuff, Author, Goal, Over, Jon, Education, Self-improvement, Finish, Takes, Speaker, Start, Is, Do, All, It, Soundtracks

4.9 • 1.4K Ratings

🗓️ 19 January 2026

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when you set a goal for 20,000 followers in six months and hit half a million instead? Caitlin Campbell built a seven-figure coffee business in the public eye, navigating viral videos, negative comments, and sudden fame along the way. In this episode, Caitlin shares how she went from youth pastor to coffee entrepreneur, why video 2000 was the one that changed everything, and the mindset shift that helped her turn trolls into traction. We dive into the reality of building a busine...

Transcript

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0:00.0	Let me ask you a quick question. How many years in a row have you set goals, but life got in the way?
0:09.5	Not because you lack motivation, but because you didn't have the clarity, consistency, or confidence to stick with it when things got busy.
0:19.0	That's exactly why I created the remarkable you community.
0:23.6	It's the only place where you get live group coaching from me, on-demand access to all my
0:30.5	courses in a community of people who actually care about finishing things together, not just
0:36.5	talking about them.
0:37.7	If you've ever felt stuck, overwhelmed, or feel like you're starting over every January,
0:43.6	this is where that changes.
0:45.6	And right now, you can join at the Founders Rate, which saves you $100 a year when you
0:51.3	joined by December 31st.
0:53.1	Go to Johnacoff.com slash community.
0:56.2	That's Johnakoff.com slash community. Let's build your most remarkable year together.
1:05.1	I'm an entrepreneur and a dreamer. And I, you know, I can't sit still. I come up with 10 ideas a day and you can't take things for granted.
1:14.0	Every day that you get to wake up, it is a win.
1:16.5	I refuse to not achieve things, like go after my goals and put in the work.
1:21.9	Because when you put in the work, when you believe in yourself, you can really accomplish like anything.
1:26.2	Anything's possible if you're willing to put in that work and just day after day,
1:30.2	magical things can happen.
1:40.8	Hey, everyone, and welcome to the All It Takes is a Goal podcast.
1:48.6	I've spent the last 15 years helping more than a million people achieve everything from their smallest first step to their wildest dreams.
1:52.2	Building a remarkable life is simple.
1:53.8	Great thoughts turn into great actions.
	...

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