Welcome back to the Aspire podcast. I cannot wait for today's conversation. We're chatting with

Jefferson Fisher, a trial lawyer and one of the leading voices on communication and an expert

in mastering how we speak.

His latest book, The Next Conversation, Argue Less, Talk More, which is a New York Times bestseller,

provides a framework for transforming your life and your relationships by improving your next conversation.

Solid communication skills are one of the things that I believe is absolutely necessary to be successful in your life, whether you're climbing the ladder in your conversation. Solid communication skills are one of the things that I believe is absolutely

necessary to be successful in your life, whether you're climbing the ladder in your career,

building a business, or just trying to make more meaningful connections. Perfecting how you can

communicate makes all the difference.

Yeah. Welcome to Aspire Jefferson.

Thank you so much for having me. I'm so happy to have you.

Honestly, really happy to have you here today.

This is one of my favorite subjects ever, communication.

And I cannot wait to discuss with you.

Me too, I'm excited.

So I want to talk to you a little bit about first impressions because it's something that I

have been obsessed with my whole life. I spent the early part of my career having to cold call

a hell of a lot. And I always used to wish that I wasn't over the phone, like that I could see

people in person because I was like, I'm so good at first impressions in person. On the phone, like I could see people in person because I was like,

I'm so good at first impressions in person. On the phone, it's much harder. But talk to me a

little bit about, because it feels like there's an art to making a good first impression. Do you

agree? I do agree. There's this ability to make somebody feel very warm, very quickly. We

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