Chapter 17 Self-awareness.

In this chapter, I talk about reaching high without delusion, the biggest decision I've

ever made and whether IQ or EQ is more important for success in business.

This chapter means a lot to me because I think the topic of self-awareness doesn't get enough

attention.

And yet, if there's one thing that's helped me win over the course of my career, well,

I've said that about hustle and gratitude and all kinds of other things in this book,

have an eye.

Whatever, this is another characteristic that has really worked for me.

If I could sell a formula made up of gratitude, empathy, and self-awareness, it would be my

trillion dollar coconut water idea.

My self-awareness is one of the reasons why I can comfortably say outlandish things and

make hyperbolic statements.

And I know that the same things that draw people to me turn others off and keeps them away.

I'm okay with that because I think I can help more people and get my point across better

when I'm an unfiltered version of myself.

Knowing how you come across to others can often give you an advantage as an entrepreneur.

Take sales, for example.

You can set the tone in a scenario, anticipate how people might react, and thus be prepared

to address their concerns and questions even before they've been able to articulate

them.

It's really a valuable tool to have in your communication tool belt, and it's something

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