Arnold Schwarzenegger's Secret Weapon

Masters in Business

Bloomberg

Business, Entrepreneurship, Investing

4.4 • 2.2K Ratings

🗓️ 7 June 2022

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Arnold Schwarzenegger, the movie star-turned-California governor, has been interested in business since long before he was Conan or the Terminator. For more than four decades, his behind-the-scenes partner has been Paul Wachter, whose Main Street Advisors was born 25 years ago, with Schwarzenegger's encouragement.
The modern multihyphenate -- think LeBron, Drake, Billie Eilish -- are following a template the pair established in the 1980s, as Schwarzenegger successfully expanded his popularity and wealth through savvy dealmaking. The key element: Don't just endorse when you can own a piece of the product.

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0:00.0	I'm Bob Pittman, Chairman and CEO of IHART Media.
0:04.4	I've spent my life building brands and running companies like IHART Media, MTV, Casa
0:10.0	Dragones de Quila, America Online, AOL Time Warner, Six Like Steam Parks, even Century 21
0:15.6	Real Estate.
0:16.6	I love to study others who've been in the trenches doing the same thing.
0:20.2	That's where my podcast, Math and Magic comes in.
0:23.2	Each week, we'll hear from business leaders like Christian Jewel, Global CEO of Group
0:27.9	M.
0:28.9	I'm very important to hate that people realize it's okay to fail.
0:31.5	And it comes out of Silicon Valley.
0:33.3	Listen to Math and Magic on our very own free IHART radio app, Apple Podcast, or wherever
0:38.7	you get your podcast.
0:42.0	What does it take to transform a company's mission into a movement?
0:45.2	I say it comes down to two things, Math and Magic.
0:48.8	I'm Bob Pittman, Chairman and CEO of IHART Media.
0:51.9	On my podcast, Math and Magic, I sit down with the visionaries on the frontiers of marketing
0:57.4	to hear how they use data and creativity to bring big ideas to life.
1:02.9	We'll hear from business leaders like Susie Geary, CMO of Ford Motor Company.
1:07.4	We are at that moment when it all changes.
1:10.0	And I think that a big part of the why we're at that moment is because of the F-150 light
1:14.1	name.
1:15.1	It changed everything.
	...

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