Ariel Kaye, Founder and CEO of Parachute: “No one is as invested in the business as you.”

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 27 June 2018

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ariel Kaye's career in home goods started out as a side hustle. But in 2013, she decided to leave a stable career in advertising and turn that side hustle... into her main hustle. She called it Parachute. These days, if you're like us, you might go to sleep and wake up in Ariel’s products every day. On the couch, Ariel talks to us about staying zen, using her advertising background to grow her brand, and making sure her employees have time for themselves. Oh, and big news: the day we released this episode, Parachute announced that they received $30 million in Series C funding.

Transcript

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0:00.0	Hi, I'm Carly Zaken.
0:04.0	And I'm Danielle Weisberg, and we're the co-founders of The Skim.
0:07.5	Welcome to our podcast, Skimmed From the Couch.
0:10.2	On every episode we invite smart, inspiring successful women to chat candidly about
0:15.1	what it takes to get to the top and then what it's like when you actually get there.
0:18.6	So this is a podcast about the real stuff, the crappy days, the bad advice, the first big career win, and the people who are there
0:25.2	for the highest of highs and the lowest of lows. We started the skim from a couch, and we have only
0:30.4	one rule on this one, no BS.
0:32.6	Join us in welcoming Ariel Kay to the couch.
0:35.1	Ariel is the CEO and founder of Parachute, like us.
0:38.4	You may go to sleep and wake up with her product every single day.
0:41.9	It puts us in a much better mood. Parachute is a direct
0:45.1	to consumer home essentials brand that makes it easy to shop for your next set of
0:49.1	sheets or a lot of other things now. It's really amazing how it's grown. The company launched in 2014
0:55.0	and now has more than 40 full-time employees. Before launching parachute, Arielle's spent time
1:00.6	in advertising helping companies build their brands and we're going to hear how she
1:04.4	built hers.
1:05.4	Arielle, welcome to the couch.
1:06.4	Thanks for having me.
1:08.0	So let's start at the beginning.
1:10.4	You had a stable career.
1:12.0	You're doing well in advertising. Why did you go crazy and start your own company like us?
	...

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