Hi everyone, I'm Nicola Tangan, the CEO of the Norwegian sovereign wealth fund, and today I'm in really good company with Super Agent and Media Mogul Ariel Emmanuel.

He's represented some of the biggest names in Hollywood and is now the owner of companies such as UFC and WWE.

Ari, warm welcome.

Hi, hi, how are you doing?

So how long has this been since you started doing this and why?

It's like three years.

You think it's going to be an interview you to me.

I'm going to interview you.

Let's see how it goes.

So, all right, when I was researching this, I was just astonished about how many things you do.

So just in brief, what do you do?

You know, I started out almost over 30 years ago representing writers, writer, director, actors,

then had a vision for where entertainment was going,

started, you know, merged, quote unquote, with William Morris, and then bought IMG,

and then realized half my life was representation, Half my life was ownership.

Almost like, I mean, I don't know what you're, I know that you're one of the largest investors in the world of every single country and every single company.

But we realized when we were in the representation business of entertainment and entertainment takes from podcasts to owning sports, events, music, writer,

direct, everything, we could look at companies that we represented or people or things,

and then we could move them the thought process to an ownership position

because we could extract greater value because we were global.

And if a company was localized but had a global possibility, we could extract a great deal of value.

And as we're negotiating deals between IMG negotiating all sports rights on an international basis,

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