This is the Gary V. Audio Experience.

I grew up, I was born in the Soviet Union and moved to the US when I was three in 1978.

I moved to New Jersey in 1982 and grew up a really 1980s kid on the East Coast.

So I'm sure for anybody who knows or enjoys the history of Toys of Russ,

you can imagine what that meant.

It is for me one of the most iconic brands. It was such a tale, you know, North Star of my childhood.

We were talking about Jeffery Bucks outside.

Charles is an entrepreneur I look up to because also on top of my obsession with IP and storytelling and pop culture

and being very affected by 80s cartoons which were driving toy sales, I grew up as a retailer.

You know, I grew up in a family liquor store business and so I've always thought retail.

I've always thought end caps.

I remember when he, man, and transformers and cabbage patch kids hit Toys of Russ and what that meant and how they merchandise and had he ruck spin.

I took note even as everything that's happening with me right now with the building of my IP on the back of NFTs

now seems so apropos with the way that I rolled.

Even in my older age, I sold my entire sports card collection when I was 17 because I thought the market was moving

and spent four years only investing in trading on collectible toys.

So living on Jeffery Bucks, starting lineups and action figures and all that stuff.

So a profoundly interested in the mascot driven entrepreneur in retail really, you know, definitely one of those characters that I know a lot about

and admire how he did it and how the company did it and just really, really humbled to be with all of you today.

So we're going to talk a lot about areas of your expertise that I know we're all interested in such as NFTs and the metaphors and just what's happening globally in marketing.

But first, I got my point down, maybe we'll even show the player when we announce the partnership together with Macy's and we have 13 executives from Macy's here in the room today,

and we have a partnership that Macy's is going to roll out toys and say every Macy's store across the US.

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