Are You Building Your Personal Brand By Accident?

Dan Lok Show

Dan Lok

Entrepreneurship, Careers, Management, Business

4.9 • 825 Ratings

🗓️ 24 May 2020

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You were probably never told this, but you have a personal brand right now. It may be good, and it may be bad. However, if you’re building your personal brand by accident, it may hurt your chances for success and wealth in the future. So how do you build your personal brand? Listen now to find out.

Transcript

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0:00.0	If right now I was to go talk to people who have done business with you, right?
0:19.0	People who bought from you, your customer, your vendor,
0:22.7	even your team member, employee.
0:24.6	If I was to go to them and I would ask them to describe you
0:29.5	with three words.
0:31.8	Would their three words match your three words?
0:37.1	How close would it be?
0:38.3	How you see yourself and how other people see you?
0:41.3	How you see yourself and how other people see you?
0:45.3	If there's a gap, what it means is there's a gap between who you believe you are
0:53.3	and how you want people to perceive you.
0:56.0	That gap is a problem when it comes to personal brand.
1:00.0	Because you want to be seen a certain way,
1:02.0	you want to be known as have certain characteristics and certain attributes,
1:06.0	and then people see you something totally different, right?
1:10.0	So give me an example. who can help me out?
1:11.8	Name one thing that's on your list, one of the keywords.
1:15.3	Anybody?
1:16.6	Anyone.
1:18.4	Loyal.
1:19.3	Okay.
1:21.0	If I go to your friends, I go to your family,
	...

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