Are Virtual Summits Still Relevant?
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 4 October 2023
⏱️ 6 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | All right, so we are now going to talk about if virtual summits are still relevant. |
| 0:05.9 | So Neil, you actually, as of this recording, I don't know if you just finished your virtual |
| 0:10.7 | summit, this is going to come out in October, so do you want to talk about what you did and what a virtual summit is? |
| 0:15.2 | Yeah, sure, so a virtual summit is like an online event, online conference, we threw one. |
| 0:20.8 | You're talking about more than 20,000 registrants, I think it was like closer to 25 to 30,000 |
| 0:25.6 | registrants, which was quite a bit of people online that are showing up to learn about |
| 0:30.5 | marketing. And what we found is it's a great way to build your community, |
| 0:36.7 | foster it, and even generate revenue. |
| 0:39.1 | I'm not talking about just like ticket sales from a virtual summit, |
| 0:42.2 | but I'm talking about selling your products, your services. So we have an ad agency called N. P. Digital during the virtual summit. We'll talk about case studies and what we're doing for our customers and how people can work with us and all this kind of stuff drives revenue in the long run as well. |
| 0:56.7 | All right and Neil on the 20,000 people what percent do you expect to attend? |
| 1:00.8 | At least half usually attend. |
| 1:03.0 | Oh, wow, that's a super high attendance rate. |
| 1:05.0 | So yeah, not all the sessions, but at least half show up. |
| 1:09.0 | That's typically, we see half to 60%. |
| 1:12.0 | That's pretty amazing because usually for a webinar it's like, you know, 25 to 30% or so why do you think it's a higher attendance rate? |
| 1:18.0 | Because it's over multiple days and what we'll do is we'll send out email blast to the registrants of the virtual |
| 1:26.0 | summit reminding them of certain sessions so that really booster numbers. |
| 1:30.0 | That's the great... We're promoting it harder harder. We're promoting it harder to people who have already registered during the event and that's the big thing see when we didn't do that we were getting closer to somewhere around like 32 |
| 1:43.7 | 33 percent showing up and just a lot wouldn't. But the moment we started |
| 1:47.6 | sending emails saying like, hey Eric Neal's about to speak on this new |
| 1:51.4 | topic on how to succeed in the marketing world when everyone's |
... |
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