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Culture Study Podcast

Are Millennials the Most Nostalgic Generation?

Culture Study Podcast

Culture Study Podcast

Arts, Society & Culture

4.5789 Ratings

🗓️ 29 May 2024

⏱️ 54 minutes

🧾️ Download transcript

Summary

Spoiler: No, millennials are not the most nostalgic generation — we’re just in a deeply nostalgic moment in our lives, reckoning (sometimes gracefully, other times less so) with no longer being the Main Character in the generational story. But this moment does give us opportunity to talk about the shape and purpose of nostalgia, how YouTube both amplifies and short-circuits it, and so much more — featuring one of my favorite nostalgia thinkers, Gabe Bullard. We talk about gum commercials, inflated Limewire persecution threats, Bagel Bites, and interrogate the idea of “core memories,” and I cannot wait for your thoughts.Show Notes:Subscribe to Gabe’s fantastic Substacks, Number One With a Bullard and Together, Alone (a magazine about watching TV)Melody also highly recommends his episode of 99% Invisible on the Elvis stampWho wants to burn off their taste buds with some Big RedHere’s Svetlana Boym’s obituary which nicely sums up her work on nostalgia (gift link)Gabe also mentions writer and music critic Mark Fisher’s usage of “hauntology”— Fisher’s whole book Ghosts of My Life: Writings on Depression, Hauntology, and Lost Futures is available as a PDF hereYou can read Fred Davis’s 1977 paper about “the current nostalgia wave” hereThe ragtime song that made it to #3 on the charts because of The StingOne listener’s question referenced the Richard Scarry books— here’s a round-up of some of the modernization that’s been done on themWe’re currently looking for your questions for future episodes about:Trad wives, featuring a co-host who used to be oneFor our continuing series on romance novels: QUEER ROMANCE and ROMANCE BOOKSTORESArtificial Intelligence (we’re gonna see if we can figure out an actually interesting theme here, so send us your weirdest or most mind-boggling questions)The economy, a.k.a. why is everything so damn expensive right now (my dream here is like an Odd Lots guest who doesn’t have private equity brain, please let us know if you have suggestions!)What’s up with food blogs in 2024Contemporary ideas of self-careBuy Nothing groups and/or the current state of the secondhand marketAnything you need advice or want musings on for the AAA segmentYou can submit them (and ideas for future eps) here (and here’s the subscriber-only priority form)For today’s discussion: We can all talk about our favorite old commercials… or we can talk about the purpose nostalgia serves in your life.

Transcript

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0:00.0

Hey, it's Melody. Today's full episode is free for everyone. And if you ask me, it is Culture Study Catnip.

0:07.9

I don't know if you know this, but I got my radio and podcasting start in news and politics. And I cannot imagine a scenario in which I would have been able to successfully pitch an hour-long show about the cultural force that is nostalgia.

0:22.7

But because Anne and I are doing this thing totally on our own, we can. And that's all thanks to our subscribers who pitch in a few

0:28.1

bucks a month to keep us going. Making a good podcast is a ton of work. But when it's done well,

0:34.2

you can't really see or hear the work that goes into it. I think of it like taxidermy. When it's done well, you can't really see or hear the work that goes into it.

0:38.3

I think of it like taxidermy.

0:40.3

When it's done well, you're like, yeah, that's what a deer looks like.

0:45.3

That's what a good conversation sounds like.

0:47.3

But when it's bad, it's the stuff of nightmares.

0:51.3

When you pay for the stuff you like, we're able to keep making it. And we're trying

0:54.9

to make conversations you won't hear anywhere else. If you're ready to become a paid subscriber,

0:59.7

head over to culturestudypod.substack.com. And if you already subscribe to Anne's newsletter,

1:05.4

you should have a promo code in your email somewhere to get a discount on the podcast. And if you

1:10.2

already support the podcast,

1:12.1

I don't really know why you're listening to this full intro, but I really, really appreciate you.

1:17.4

Okay, this intro has fully made me nostalgic for the olden days of public radio fun drives I used to

1:23.6

have to do. So consider this a segue. On with the show.

1:28.2

I asked you to come up with a commercial from your childhood that has stuck with you.

1:33.3

And this is what you brought.

1:35.4

Little cinnamon gum freshens breath longer than Big Red.

1:38.3

So kiss a little longer.

1:40.7

Stay close a little longer.

...

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