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Hello and welcome back to Equity TechCrunch's podcast about the business of startups.

Today is Friday, November 14th.

I'm Kirsten Koresak, transportation editor here at TechCrunch.

And I'm joined by weekend editor Anthony

Hot and Senior AI Reporter Rebecca Boulon. Welcome you to. Anthony, I have to know if you've

watched this new show, Plurbus. I think I'm saying that right. And specifically, I'm asking,

not just because it's like a creepy thriller, but I'm curious

if you saw this disclaimer that people are talking about.

So I haven't seen the show yet.

I don't currently have an active Apple TV subscription, but I'm planning to renew it specifically

to watch.

But I did see some conversation about the show. You know, it's the new show from Vince Gilligan, the creator of Breaking Bad, and it's supposed to be amazing.

But also that if you stay and watch to the very end of the credits, there's a little card that says this show was made by humans,

basically a way of declaring that there's no generative AI used in this show, which I think is probably true of most TV shows at this point. But it's kind of a way of kind of like drawing a line in the sand or putting, you know, a flag down, whatever metaphor you want to use, just saying, we're not interested in this. This is what we're doing. I don't know. Have you seen the show? I haven't seen the show, but I'm now like going to look at disclaimers at the end of every show to see if this becomes a thing.

Because I have a feeling that this will become, like right now there's a novelty to it, right?

But I think this might become sort of a standard.

I don't know if either of you to think that that's a little bit too, like over the top.

But I do think that this is going to be something where, like, music maybe labels or television streaming, like puts a disclaimer at the end or not. Yeah, I think that we are going to see more of this. I've seen it in like people talking about fiction. I think I picked up a book that said, like, there was no AI in the making of this book. And, you know, when we're living in a world where you don't know if someone wrote something with Chad GPT and you don't know if someone lost weight using regular methods or OZMPIC, I think that these disclaimers are going to be, unfortunately, more common. Not that I think that's what they were trying to do with that. I think they were just trying to make a statement because I'm pretty sure. Didn't Vince Gilligan say something in a variety piece saying like I hate AI and thank you Silicon Valley for screwing up everyone's lives or something? Yeah, I mean, that's pretty close to a verbatim quote. I think he is very unambiguous about thinking this stuff sucks. That's not a

universal opinion in Hollywood, but I think it's a very popular opinion in Hollywood. I think what's also

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