Marketplace Morning reports new Skin in the Game series explores what we can learn about

money and careers from the $300 billion video game industry. Plus, here how an Oakland-based

program helps young people get the skills they need to break into this booming industry.

Listen to Skin in the Game and more from the Marketplace Morning report wherever you get your

podcasts. Data privacy gets real important when a computer can read your brain.

From American Public Media, this is Marketplace Tech. I'm Megan McCarty-Karino.

The field of brain computer interfaces, or BCIs, is quickly advancing. Elon Musk's

Neuralink got FDA approval last month to begin testing brain implants in humans,

and rival paradromics is further along. Neurotechnology could be revolutionary for, say,

people with severe paralysis. But it comes with ethical concerns, says Sarah Gearing,

a philosophy professor at the University of Washington. I think it's really promising technology,

and there's a lot of good that could come from it. But it is also giving us access into a very

intimate sphere of our functioning that I think we want to be very careful to protect. So privacy

is a huge concern here. Sometimes when I talk about privacy, people will say, well,

but I'm not concerned about privacy because I have nothing to hide. But it's not really that we

have guilty and non-guilty people who want to hide something. I think controls around privacy

are the way that we manage our intimacy and who we let into our most personal ideas and thoughts

and feelings and who we keep at arms distance or who is a complete stranger. And I think being

able to exercise agency over that is really important for our sense of ourselves as individuals.

And I think putting electrodes into our brains in ways that allow us to record can be good when

we want to share, as with somebody with a locked-in syndrome who would be able to express themselves

to family members. But it also opens up this opportunity to collect other data. You know,

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