In 1964, the Royal Enforced Raffle opened a sandwich restaurant in Bordman, Ohio.

Within seven years, the brothers hit upon the menu item that would become and remain their

flagship dish, the Hot-Rose Beef Sandwich.

Later years saw the development of other signature items, including curly fries, the beef

and cheddar, and the curiously named horsey sauce.

But as the chain grew in popularity, they also grew into a punchline, commonly used as

a shorthand for the trashiest and least sanitary fast food.

In recent decades, this franchise has been lampooned by comedy powerhouses like Seinfeld,

The Simpsons, and The Daily Show.

But they've also recently adopted a self-aware marketing and social media campaign that seemingly

embraces the ironic consumption of their food.

Just a year removed from its 50th anniversary, and now the second largest sandwich chain

in America, behind Subway, its name is still the source of speculation.

Some think it's a man's first name.

Some suspect it's the acronym for Roast Beef, but in actuality, it's the initials for

its founders, the Raffle Brothers, R-B.

This week on Doe Boys, R-Bs.

Welcome to Doe Boys, the podcast about chain restaurants.

I'm Nick Wigerson alongside the Spoon Man, Mike Mitchell, how you doing, Mitch?

What's going on?

Not too much.

I hurt my back this weekend.

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