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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Ara Katz on the Career Pivot, the Secret to Selling Your Idea, & Why You Shouldn't Be Attached to Your Professional Outcome

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0585 Ratings

🗓️ 9 August 2020

⏱️ 38 minutes

🧾️ Download transcript

Summary

Ara Katz thrives on the career pivot and being at the forefront of whatever she is doing. Imagine starting a successful career as a film producer, leaving to embark on consumer tech for ten years, and then pivoting again to start a company focused on bacteria and probiotics? Now, as the Co-Founder and Co-CEO of Seed, she's making gut health cool. In this episode, you'll learn the power of storytelling, why your success lies in how you package your idea, and why you need to meet people where they are.

Transcript

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0:00.0

Hi, everyone.

0:08.7

It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,

0:14.3

Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.

0:20.6

I hope you'll pick up a copy because personal branding is for

0:23.9

everyone. It's for the new graduate starting out, the middle manager looking to level up,

0:28.9

the executive who wants to be a thought leader, the entrepreneur starting from scratch.

0:34.2

It's for anyone who wants to pivot or transition into something new.

0:38.5

Because having a strong personal brand means that your name gets dropped in rooms,

0:43.3

you're not in, and that you're thought of for opportunities that other people haven't even

0:48.1

heard of yet.

0:49.2

So pick up a copy, and I can't wait to hear what you think.

0:57.0

Hi, this is Elisa Lict and this is Leave Your Mark the podcast where I brew fresh

1:01.7

career advice in conversation with some of my most inspiring and successful friends.

1:06.6

It's professional advice that you can action immediately, whether you're just starting out in your

1:11.2

career or well on your way.

1:13.4

With a massive to-do list and a large cup of coffee, I promise that you can get it all done

1:18.5

and still have time to post about it.

1:21.9

So for everyone listening, we have an amazing guest today.

1:26.0

Our Katz, welcome to leave your mark.

1:28.1

Thank you.

1:29.0

So Ara Katz is when people say serial entrepreneur, she is literally the picture in the dictionary.

1:37.0

And now we've spent the last decade in consumer tech.

...

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