Aquamar Inc - Seafood Sourced Sustainably
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 26 January 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by Sendlane**
“We can help people make small steps,” that's Aquamar's belief in sustainability as they can help bring change to the seafood industry. In part 1, we have Daryl Gormley, CEO of Aquamar Inc, a seafood product brand.
Daryl has been in the food industry for more than 30 years. Throughout his career, he has worked in categories such as meat, coffee, bakeries, etc. Working in the food industry has always seemed like a privilege to him because food and food access are critical to our civilization. However, he also realized that there was a lack of innovation.
That's when he joined Aquamar. Aquamar is a seafood brand that is "not" vertically integrated, unlike the rest of the industry. Which is the reason why Aquamar can source from sustainable sources worldwide, and choose the best on behalf of the consumer.
He discusses:
* Gratefulness
* Overview of the brand
* His background
* Aquamar's structure
* Lack of innovation in the industry
* Reason for fish
* Difference between fish and meat
* Concern about the planet
* Innovative perspective
* Plant-based seafood
Join Ramon Vela and Daryl Gormley as they break down the inside story on The Story of a Brand.
For more on Aquamar, visit: https://www.aquamarseafood.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | recorded at mute six studios this is not your average entrepreneur or e-commerce podcast |
| 0:10.9 | and he's not your average host this is the story of a brand with your host romeone vella |
| 0:17.9 | i'm a fan you know i believe that seafood is great choice that host, Ramon Vela. |
| 0:22.5 | I'm a fan. |
| 0:24.7 | I believe that seafood is a great choice. |
| 0:28.7 | That's part of why I'm here from aquamarist's perspective. |
| 0:34.3 | And our belief is that we can help people make small steps. |
| 0:38.1 | And so there are people who are passionate and very committed and they're prepared to make really dramatic changes in their lives, and we support that. That's great. There's a lot, |
| 0:43.2 | I think a lot more people who are interested in making changes to eat a more healthful diet, |
| 0:50.9 | to be more sustainable and to have a lesser impact environment. |
| 0:57.4 | And for those people who want to make a step down that path, we're right there with them. |
| 1:02.0 | And we're happy. |
| 1:03.2 | You know, we're really happy to help them, you know, take a small step. |
| 1:09.9 | If all DTC companies were forced to turn off their Facebook ads, they'd be dead on arrival. |
| 1:15.8 | Why is that? |
| 1:16.7 | Well, they overinvest in paid acquisition and underinvest and retention. |
| 1:22.1 | Luckily, SENDLing makes it easy to solve this problem. |
| 1:25.7 | Sending is an e-commerce customer experience platform helping hundreds of DTC brands to tighten |
| 1:30.6 | their existing customer relationships. |
| 1:33.3 | Sendlane automates personalized customer experiences through welcome and abandon cart workflows, |
| 1:38.3 | SMS, deep data integrations with Shopify and WooCommerce, multi-store functionality, and much more. |
| 1:44.5 | Plus, they don't stand for lazy customer support. |
... |
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