you know, let's say a family had lived there for 20 years. So for 20 years, they'd had door to door guys come knocking on their door. And for 20 years, it's like I visualize like the bones of the dead door to door salesman on the side of this person's porch of just them just getting rid of them because they were so horrible. It's because they all sounded the same. And so to me, one of the reasons I wrote the book is to prove that, hey, number

one, you can be an ethical door-to-door salesman. You can be different. And one of those differences,

those key differences, is just being a messenger, let people know what you're doing without like,

hey, I'm here and I'm going to sell you something and this is how we're going to do it. It's really just kind of sharing, hey, this is what's going on in the neighborhood. These are your neighbors that I know or these

are the neighbors that we do service for. I'm just going to let you know what we're going to do here

because we're going to have some trucks in your area. So I just want to kind of get you up to speed

on what's happening in your neighborhood. Then all of a sudden, you were just sharing a message with with people, like you're trying to be this messenger and you're not trying to be a salesman

right out the gate. So for me, that's a huge key for anybody doing door to door is if you come

across to sales ears, the stereotypical sales rep that they've been seeing for 20 years,

man, it's a tough business to consistently produce sale if you're coming across as a salesman.

Welcome to the home service expert, where each week Tommy chats with world-class entrepreneurs

and experts in various fields like marketing, sales, hiring, and leadership, to find out what's

really behind their success in business.

Now, your host, The Home Service Millionaire, Tommy Mello.

Let me introduce you. Lenny's become a good friend of mine. We got introduced through Paul,

right? Yeah, Paul Giannamore. So Lenny is a, he's the man when it comes to door to door.

Like he is one of the guys started in the 90s,

thousands and thousands of doors you've knocked on. You're an expert in sales, first and

foremost, team building operations, marketing and entrepreneurship. You're the door to door

millionaire. You're the CEO from 2010 to now. You live in Drooper, Utah.

You've also worked at Spring Shores Lodge part owner from 2014 to now. Rove Pest Control,

2003 to present. I know a couple of your business partners. Snap Finance, which is now over a

...