Applying Behavioral Science for Improved Conversions
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.8 • 1.6K Ratings
🗓️ 23 October 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.
Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689
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Transcript
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| 0:00.0 | I've got some very exciting news. We've been secretly planning four months and it's finally here. |
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| 0:47.8 | Head to AIBusinessworld.org. |
| 0:50.3 | Right now to get your tickets. |
| 0:53.0 | Finally, practically AI marketing training that makes you |
| 0:55.9 | confident and irreplaceable. Welcome to the social media marketing podcast, helping you navigate |
| 1:06.9 | the social media jungle. And now here is your host, Michael Stelzner. |
| 1:12.9 | Hello, hello, hello. Thank you so much for joining me for the social media marketing podcast, |
| 1:17.6 | brought to you by Social Media Examiner. I'm your host Michael Stelzner. This is the podcast for |
| 1:22.9 | marketers and business owners who want more exposure, more leads, and more sales. Today, we're going to explore |
| 1:29.1 | how to apply behavioral science to your marketing so that you increase your sales, increase your |
| 1:38.0 | revenues, increase all the objectives that you want. And we're going to explore it with an author |
| 1:42.8 | who's done a lot of behavioral science research. |
| 1:45.3 | His name is Richard Schotton. |
| 1:47.5 | And I think you're going to absolutely love today's episode. |
... |
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