Apple's "Crush" Ad Leaves Some Flat - MOSK: 05.13.2024

Mac OS Ken

Ken Ray

Technology

4.7 • 997 Ratings

🗓️ 13 May 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

- Marketing Misfire? Apple Apologizes for iPad Pro Video "Crush" - Apple Dropping Logo Stickers from New iPads - NJ Apple Store Votes Against Union - Towson, MD Apple Store Union Authorizes Strike - Sonoma RC (Finally) Makes the Scene - Disney's Marvel Announces One-Hour "What If…" for Apple Vision Pro - "Ted Lasso" Headed to Blu-ray and DVD - Sponsored by Pen Chalet: Try a Mac OS Ken Starter Box or Get 10% off with code MOK10 at PenChalet.com/macosken - Check Out the Latest Checklist by SecureMac - online at checklist.libsyn.com - Catch Ken on Mastodon - @macosken@mastodon.social - Chat with us in Patreon for as little as $1 a month. Support the show at Patreon.com/macosken - Send me an email: info@macosken.com or call (716)780-4080!

Transcript

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0:00.0	This is MacOS Ken.
0:08.8	An apparent marketing misfire for Apple, Union News for Apple retail, and Disney is making a show that almost nobody
0:17.1	can watch.
0:19.0	It is Monday, the 13th of May 2024.
0:22.0	I'm Can Ray and this is news from Maco West Ken. Brought to you by yours truly
0:29.8	and sponsored by Penn Chalet. selling exquisite fountain pens for over 10 years
0:35.3	with special offers for Mac OS Ken listeners at penschalet.com slash
0:42.2	MacoS Ken. This show is also supported by people like you, patrons through
0:49.7	Patreon. Find out more in that your support at Patreon.
0:55.0	dot com slash MacoS. Can.
1:00.0	For a company that often crushes, the messaging,
1:04.0	Apple's crush promotional video for iPad Pro seems to have fallen flat.
1:09.0	The symbolism of indiscriminately crushing beautiful creative tools is an interesting choice.
1:15.0	Was a comment on Twitter cited by I-Moor?
1:18.0	I don't know that this was the most important story of the past few days, probably wasn't, and yet it certainly seems to have been the biggest.
1:25.5	Now when I was watching it happen while I was away I assumed it was just a few people grousing on the
1:30.7	socials. One side complaining about the ad and the message
1:34.9	they saw it sending. The other complaining about the first group of
1:38.7	complainers. Then I started gathering news, which is when I spotted headlines about the ad on Apple Insider.
1:46.0	Business Insider.
1:48.0	Tech Crunch. Reuters, The Chicago Tribune, CBS News, and honestly I can keep going, but you get the point.
1:57.3	If you've no idea what we're talking about, I am so jealous. Also let me explain.
	...

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