Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 30 April 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nature of business resilience. Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Apple's Shift to Ads (02:55) The Power of QR Codes in Marketing (06:00) The Challenges of Being a CEO (09:09) Navigating Business Challenges (12:04) The Cycle of Business Resilience Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	Yeah, but did you see the Apple news, how they're changing Apple search ads?
0:08.4	No.
0:09.0	They're now calling it Apple Ads.
0:12.1	They just took search out?
0:13.8	I believe they just took search out.
0:15.2	I know they took search out.
0:16.9	I believe the new name is Apple Ads, but.
0:19.0	So that means they're going to do a lot of crazy stuff?
0:20.7	They're going to start monetizing everything in their ecosystem.
0:23.8	As they should... I mean, 10 years ago, people were talking about how when they started going
0:28.4	to services and all these apps and they started generating all these like micro conversions
0:31.9	off these like little apps, right?
0:33.6	Now they're doing it with ads because they're just trying to find more revenue.
0:36.1	And they have such a large user base that it just makes sense. I totally agree with that. I think they will
0:41.7	continually, if you look at the ad ecosystem, Google is number one, meta is number two, Amazon is number
0:49.3	three and growing at extremely rapid pace. The ad business is highly profitable. If you look at Google's business,
0:55.0	most of profits come from ads. Waymo is not profitable. I don't care. If they grow from 200,000
1:00.9	rides to 2 million rides in a week or even 20 million, it doesn't create the profit that
1:06.7	ads do because ads someone clicks on something.'s almost pure profit yep by the way um
1:13.2	we've been doing this quite a bit with with today's um today's like talks overall so you have
1:19.8	one topic here on why we're integrating QR codes in our marketing content dude so i don't know
1:25.3	what you guys you know i know that we use them in our webinars it collects
	...

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