Apple Bundles Up

Uncanny Valley | WIRED

WIRED

Technology

4.1 • 575 Ratings

🗓️ 18 September 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Apple's September product events are usually noteworthy for their hardware announcements. But this year, like with just about everything else, was different. Apple did unveil new Watches and iPads, but the company’s most significant announcements came in the form of services. There's a new set of subscription bundles that lumps all of Apple's streaming services together, and a new service for connected home workouts (called Fitness+) aimed squarely at competitors like Peloton. These offerings are feature-packed, relatively affordable, and meant to draw you even deeper into the Apple ecosystem.

This week on Gadget Lab, WIRED senior associate Editor Julian Chokkattu joins us to talk about Apple's announcements and what they mean for the gadget buyers among us.

Show Notes:

Read up on all of Apple’s announcements from this week. Also read our deeper look at the new Apple Watch Series 6, and our list of the standout features in iOS 14.

Recommendations:

Julian recommends the Fluance RT80 turntable but also just getting any record player in general. Mike recommends the show 3% on Netflix. Lauren recommends WIRED’s list of best air purifiers.

Julian Chokkattu can be found on Twitter @JulianChokkattu. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our executive producer is Alex Kapelman (@alexkapelman). Our theme music is by Solar Keys.

If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here.

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Transcript

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0:00.0	Mike.
0:00.9	Lauren.
0:01.6	Mike, how do you feel about bundles?
0:04.4	I am mostly against them.
0:06.5	Can you give me a three-word answer as to why you're against them?
0:11.9	Too much stuff?
0:16.1	Yeah, I have to say I don't miss the bundle where you end up paying for services you didn't even want in the first place. And that's one of the things we're going to talk about on this week's
0:23.3	show.
0:30.6	Hi, everyone. Welcome to Gadget Lab. I'm Lauren Good. I'm a senior writer at Wired, and I'm
0:36.3	joined remotely by my co-host, Wired Senior
0:39.0	Editor Michael Colori. Hey, Mike. Hello, hello. Hello. And we're also joined by Wired Senior
0:45.2	Associate Editor Julian Chikatu. Julian, thanks so much for joining us again. Hello, thank you for
0:50.3	having me. It's becoming the Lauren, Mike and Julian show. And I'm not mad about it.
0:55.0	All right, today we're taking a bite out of Apple.
0:59.0	The company held its annual September product event this week.
1:03.0	And the big news in September is usually Apple's hardware announcements.
1:06.0	There's usually a new iPhone, Apple Watch for the past, you know, five years or so, or iPad. But this year, of course,
1:12.5	was different because everything is different this year. First of all, there was no new iPhone.
1:16.8	That's expected later in the fall. And the only hardware announcements were watches and iPads.
1:22.6	The event was relatively short compared to September events of years past. We're going to get
1:27.4	to the new hardware later in the show.
1:29.1	But to me, the really significant announcements this week were Apple's plans for services.
	...

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