4.6 • 12 Ratings
🗓️ 14 August 2025
⏱️ 5 minutes
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Low-Earth orbit has become a battleground for companies and militaries. Apex Technology wants to provide standardized satellites for all of them.
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0:00.0 | Here's your Forbes Daily Briefing for Thursday, August 14th. |
0:05.0 | Today on Forbes, Apex wants to bring Henry Ford-style mass production to satellites. |
0:13.0 | At Apex Technology's new brightly lit factory in Los Angeles, a monitor shows the vital signs and location of its first satellite as it orbits the Earth |
0:22.5 | every 90 minutes. |
0:24.7 | This stresses its undergoing as it passes from blazing sunlight to the cold of night illustrate |
0:30.1 | why making satellites is so hard and expensive. |
0:34.2 | This according to Apex's CEO and co-founder Ian Cinnamon. |
0:38.3 | Cinnamon, a fast-talking 33-year-old with a toothy grin, said, |
0:43.3 | quote, imagine your phone has to stay on for five years, |
0:46.3 | and every 45 minutes you're going to put it in the oven and then the freezer. |
0:51.3 | The satellite, named Aries after Cinnamon's Dog, was launched last year less than 12 months |
0:57.9 | after Apex started work on it, in what they claim is a record time for a small satellite |
1:02.8 | designed to be mass produced. |
1:05.3 | It's a first step toward their goal of bringing Henry Ford-style mass production to the satellite |
1:09.8 | industry. |
1:15.6 | Pass the monitor, in a clean room on the other side of a clear vinyl curtain, hernet-wearing technicians work on another Ares satellite, |
1:18.6 | which sits on a wheeled dolly at one of six stations on Apex's assembly line. |
1:23.6 | Cinnamon says it's the wave of the future in the satellite industry, where factories have |
1:29.1 | historically built a single spacecraft at a time. |
1:32.8 | With co-founder and CTO Max Benasi, a former lead engineer at SpaceX, he plans to produce |
1:38.7 | a dozen satellites a month at the factory. |
1:42.6 | Satellite manufacturing has long been a bespoke business, with each spacecraft |
... |
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