Hey everyone, it's Nick Dio here from the 4D's program. So I moderately

and manage the 4D's at VaynerX, which is a one-day digital immersion that we

host at VaynerX offices in New York, LA, London, and Soon-to-Be Chat Newga. So

during the course of this day, we explore the entire social and digital

landscape with businesses, operators, entrepreneurs, of all-size businesses.

And what we've done here on this very special episode is we've taken some of the most

frequently asked questions as it relates to personal brand over the course of the last three or

four four D's. And we've put together Gary's responses. And we hope that these insights fuel you

and give you a little bit of clarity into what the four D's entails and of course a bit

of a peak behind what is a closed-door and confidential session. So if you've got any questions

about four D's or anything that's discussed on this podcast, you can shoot me an email

Nick at theSashaGroup.com or feel free to reach out and check out the landing page VaynerMedia.com

slash four D's. That's four D's. Enjoy the episode and all of Gary's answers.

This is the Gary V. Audio Experience. So one thing about four D's is we got a ton of

B2C but also B2B businesses in the room. And in this first question Gary discusses the best way

to build personal brand in the B2B space. The only way to build a personal brand in B2B

is to bring value to the decision makers that has nothing to do with your direct business.

Let me say this because it would be important for a couple of you.

If you think about it, the my audience for Gary V. the last six years, seven years,

was not mapping to what VaynerMedia was doing. And even Sasha, and even four D's, has been a very passive

execution for me because I feel like it's starting to bleed into the people that do follow me.

Right? The way you gain credibility is when the content is bringing value to the audience,

...