Another Tomorrow - The Next Evolution in Sustainable Fashion

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 April 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Today, we interview Vanessa Barboni Hallik, Founder & CEO of Another Tomorrow. Another Tomorrow launched in January 2020 and are an end-to-end sustainable luxury ready-to-wear collection and platform.

They have a transparency initiative that will ensure each of its products, particularly its articles of clothing, come with a tag equipped with a QR code. This QR code links customers to a product ID page that offers transparency on the history of the product. This includes the manufacturing location, shipping process, material composition, and more. Another Tomorrow believes that transparency is key in the fashion industry, and that this partnership is an excellent way to both gain trust with customers and inform them of its business practices.

Another Tomorrow also launched a resale program, aimed at, in part, at reducing production of new clothes, which from their point of view, is the only way that resale can help fashion to reduce its overall environmental footprint.

We discussed:

* What she’s grateful for
* Her transition from Financier to Fashion
* Why fashion was ripe for transformation
* Fashion’s problems the sustainability
* Values that guide the brand: Animal, Human, & Environmental Welfare
* Transparency and their Providence Journey
* Treating Clothing as an Asset
* Embracing Re-commerce as a way to produce less
* A breakdown of materials used
* Their Fashion
* And the future of Another Tomororw

Join Ramon Vela and Vanessa Barboni Hallik as we break down the inside story of Another Tomorrow on The Story of a Brand.

For more on Another Tomorrow, visit: https://anothertomorrow.co/

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This episode is brought to you by Sendlane.

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Transcript

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0:00.0	And so we really set out to understand, you know, how could we add value for the customer where they are today?
0:05.9	You know, how can we meet the customer where they are?
0:08.2	Who's underserved? Why are they underserved?
0:10.8	So really kind of establishing that level of kind of empathy and then saying, okay, how do we bring an incredible product to market that like just blows it away?
0:20.0	And then the fact that it's made in this kind of
0:23.0	farm to closet construct is a revelation that's an additive. But, you know, because fashion is such
0:31.5	a strong source of personal expression, you know, you don't want to wake up and dress like
0:36.3	somebody who you're not just to express your values.
0:40.9	Like that just doesn't work.
0:41.9	And so this idea of sustainability, and I almost hate to use that work because it means so little these days,
0:50.4	but like true rigorous sustainability and exquisite product not involving a compromise.
0:59.9	That was fundamental to our principles and continuously.
1:20.0	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:25.6	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:28.1	So each week, I interview the founder of a consumer brand, unpacked our story, their products, their mission, so you can decide which
1:33.0	products are worth buying and which brands are worth supporting. Today, we interview
1:41.1	Vanessa Barboni Hellic, founder and CEO of Another Tomorrow.
1:46.1	Another Tomorrow launched in January 2020 and are an end-to-end sustainable luxury ready-to-wear collection and platform.
1:54.4	Two things that I really love about this brand is that they have a transparency initiative that will ensure each of its products,
2:03.2	particularly its articles of clothing, come with a tag equipped with a QR code.
2:08.9	What does it mean?
2:09.6	While this QR code links customers to a product ID page that offers transparency on the
	...

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