You were listening to the Entrepreneurial Thought Leader series, brought to you weekly by the Stanford Technology Ventures Program.

You can find podcasts and video clips of these lectures online at edcorner.standford.edu.

So really great pleasure to introduce Anna Patterson to you.

Anna, think of Anna as somebody who's on the frontier of one of the most interesting phenomena in human history,

and that is the explosion of content that's available to us all on the web.

If you think about the promise of the web,

going back to the first time you heard of Google or the Internet,

the promise was easy access to information.

The problem, fast forward 10 or 12 years,

is that easy creation of information and easy indexing of information

just is not the whole story.

So Anna has built her career first at a

company called Recall that she built and sold to Google, which actually turns out to be a good

thing to aspire to do in your career. Then at Google, where she held leadership positions in both

some of the indexing, key indexing functions like Google

Base, as well as some of the ranking functions around sort of deciding what web content

was going to be first, second, or third in the rankings. Big jobs. She's really on the forefront

and the frontier of trying to organize the universe of information

that's out there and make it accessible to folks. And we're really thrilled to have her

here because she's going to talk to us about her new venture, which is called Cool, spelled

C-U-I-L but pronounced cool, and we can maybe hear a little bit about what the origin of that is.

She's going to talk to us about that venture, and we're going to learn what it's like to be one of the few people in the entire planet who sticks their hand up and says, I can do it better than Google.

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