Adding deep nuance to conversations around herbalism and the botanicals industry, this week’s guest Ann Armbrecht shares her extensive knowledge about herbal supply chains and the effects of herbal commodification. Ann focuses much of her research on the stories behind the herbal products available to consumers, detailing the complicated and often exploitative supply chains involved in the mass production of botanical products.

Ann and Ayana discuss how we might come into right relationship with the plant world. As plants invite us to imagine and create medicine, what might true health look like?

Ann Armbrecht is an anthropologist (PhD, Harvard 1995) whose work explores the relationships between humans and the earth, most recently through her work with plants, herbal medicine, and the botanical industry. She is the director of the Sustainable Herbs Program, a program of the American Botanical Council, which she established in 2016 to help bridge the gaps between the values of herbal medicine and the reality of sourcing and producing herbs on a global scale.

She is the author of The Business of Botanicals: Exploring the Healing Promise of Plant Medicines in a Global Industry, that documents her journey following herbs from seed to shelf. She is also the author of the award winning ethnographic memoir, Thin Places: A Pilgrimage Home, and the co-producer of the documentary on traditional western herbalism, Numen: The Healing Power of Plants. Ann was a 2017 Fulbright-Nehru Scholar documenting the supply chain of medicinal plants in India and she lives with her family in central Vermont.

Music byFlo Perlin, Jeffery Silverstein, and Andy Tallent. Visit our website at forthewild.world for the full episode description, references, and action points.