Anine Bing’s Essential Pieces for Looking Chic + Effortless and Building a Fashion Brand

Life with Marianna

Dear Media, Marianna Hewitt

Mariannahewitt, Business, Fashion & Beauty, Summerfridays, Entrepreneurship, Influencer, Beauty, Arts

4.9 • 2.4K Ratings

🗓️ 4 July 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Anine Bing, the founder and Chief Creative Officer of ANINE BING, a fashion brand based in Los Angeles, reflects on her journey from blogging and Instagram to establishing her own brand. She discusses the humble beginnings of packing orders in a small garage in Silver Lake and where her brand inspiration comes from. Anine shares her belief in the significance of prioritizing an online presence for new brands before entering the retail market, the evolution of her brand over the years, and challenges she’s faced as a business owner. Throughout her career, she emphasizes the pivotal role of following her intuition, which guided her decision-making and also contributed to her success. Finally, she shares her personal style hacks and go-to wellness rituals.

Follow Marianna: @marianna_hewitt

Follow Anine: @aninebing

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Produced by Dear Media

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0:00.0	The following podcast is a dear media production.
0:30.0	I'm a podcast and I'll see you soon.
0:42.5	Hi, it's Mariana.
0:43.5	I'm the co-founder of Summer Fridays.
0:45.1	And this is the life with Mariana podcast.
0:47.7	In this week's episode, I have Amina Bing.
0:49.8	She is the founder of her namesake brand, a brand
0:52.2	that I love, I wear, I am a customer of.
0:54.7	It buys so many pieces that she creates because it's
0:57.5	so my style.
0:58.7	These are amazing pieces that I feel like just
1:00.5	effortlessly fit into my wardrobe that I
1:02.3	love to wear over and over again.
1:04.3	I learned so much from her.
1:05.3	And did you know that Amina actually started as a blogger?
1:08.1	And then she started this company with her husband
1:10.2	and has now grown up and have stores all over the world.
1:12.8	And I think you are going to learn so much from her.
1:14.7	So if you're interested in fashion or maybe starting
1:16.8	your very own fashion brand, keep listening to hear
1:19.2	from Amina.
1:20.0	And don't forget to subscribe because I've
	...

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