Anheuser-Busch Just WON’T Apologize for Its Partnership with Dylan Mulvaney | 5/4/23
Sara Gonzales Unfiltered
Blaze Podcast Network
4.8 • 5.8K Ratings
🗓️ 4 May 2023
⏱️ 44 minutes
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| 0:00.0 | Today, Anheuser-Busch finally speaks out about the Dylan Mulvaney partnership. |
| 0:04.6 | AOC gets slammed by Mayor Eric Adams and Dr. Peter McCullough joins me to discuss |
| 0:09.9 | what might be the cause of the rise of transgenderism. We've got all of that coming up, |
| 0:14.2 | and it all starts right now. |
| 0:30.4 | Welcome to the news and why it matters. I am Sarah Gonzalez, and Anheuser-Busch has finally |
| 0:38.3 | broken their silence on the infamous Bud Light Dylan Mulvaney marketing collab that |
| 0:42.6 | sent sales crashing 26% seemingly overnight and lost them more than $6 billion in market |
| 0:48.1 | capitalization in just six days. Global CEO Michael Dukeurus told investors in a letter, |
| 0:54.8 | Anheuser-Busch did not intend to create controversy or make a political statement. |
| 0:59.3 | In reality, the Bud Light can, posted by a social media influencer, that sparked all the |
| 1:03.6 | conversation was provided by an outside agency without Anheuser-Busch management awareness or |
| 1:09.4 | approval. Since that time, the lack of oversight and control over marketing decisions has been |
| 1:14.7 | addressed and a new VP of Bud Light marketing has been announced. We need to clarify the facts that |
| 1:20.4 | this was one camp, one influencer, one post, and not a campaign. We will continue to learn, |
| 1:26.0 | meet the moment in time, all be stronger, and we work tirelessly to do what we do best. |
| 1:31.5 | Bring people together over a beer and create a future of more cheers. |
| 1:35.9 | They also told investors they would be tripling their ad campaign over the summer in an attempt |
| 1:40.4 | to persuade former Bud Light drinkers to come back to their crappy beer, but will it be enough? |
| 1:46.0 | Since the April 1st debacle, they've already tried two different I'm sorry ads that were so |
| 1:50.8 | over the top pandering. They somehow made people hate them even more. |
| 1:54.4 | Acknowledging the mishap is a start, but is it too little too late? We'll hear to discuss this |
| 2:00.1 | and more. We have Chad Prater, host of the Chad Prater Show, and Jacquibillion's |
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