Andy Warhol’s Art of Self-Promotion

A Piece of Work

MoMA, WNYC Studios

Education, Visual Arts, Self-improvement, Arts, Society & Culture, Documentary

4.8 • 1.5K Ratings

🗓️ 2 August 2017

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Andy Warhol’s “Campbell’s Soup Cans” has got to be one of the most famous images of the 20th century. But at the time, Warhol’s use of advertising and imagery from consumer culture was super controversial. So was his unabashed desire to become famous. Abbi and Rookie editor Tavi Gevinson wonder what Warhol might do in an age of social media. Then, Abbi gets a behind-the-scenes look at the work of Beatriz González, whose posters covered the city of Bogotá in a brave gesture of political expression. Also featuring: Sarah Suzuki View artwork from this episode at wnyc.org/popart --- About the podcast: From WNYC Studios and MoMA, A Piece of Work is everything you want to know about modern and contemporary art but were afraid to ask. Hosted by "Broad City"’s Abbi Jacobson, this 10-episode series explores everything from Pop art to performance in lively conversations with curators, artists, and Abbi’s friends, including Hannibal Buress, Tavi Gevinson, RuPaul, and Questlove. Produced by WNYC Studios. www.wnycstudios.org

Transcript

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0:00.0	I'm standing in front of Andy Warhol's Campbell's soup cans and it's a series of
0:08.8	it's eight by four so there's eight of the same, they're not the same now that I'm looking.
0:15.8	They're all different types of soup, which I'm so relieved by.
0:20.0	I got to say I walked in here and I actually thought that they were just
0:23.0	Prince. Are they? Let me walk over to the thing.
0:29.0	More than 50 years ago in 1962, Andy Warhol debuted Campbell's soup cans in his first solo exhibition at the
0:37.0	Ferris Gallery in Los Angeles. Each of the paintings 32 canvases rested on shelves mounted on the wall like groceries in a store.
0:47.0	They're images that almost everyone recognizes.
0:50.0	When I was young I was living in Antilles and Aruba and we ate Campbell soup in that time in the 50s
0:57.0	I wouldn't thought ever that that would be a million piece of arts in the MoMA in New York there it is marketing is different it's another kind
1:05.6	Since a lot of people said that it's hard most of people think that it is hard but it's not
1:16.0	I'm Abby Jacobson, and this is a piece of work. This episode is all about how artists took pop culture and put it up on a pedestal to celebrate, but also to critique.
1:27.0	Pop art is some of the most popular art out there. So popular that it makes a lot of people question
1:36.0	whether it's still art or ever was. The line between art and stuff is fascinating to me. Like where is that line?
1:52.5	This is the kind of idea that also intrigues my friend Tavi Gevinson.
1:56.0	I'm a writer and actress and I'm the editor of Rookie
2:02.0	and I'm the editor of Rookie and I'm into art.
2:05.0	Tavi is 21, but she started her career as a fashion blogger when she was only 14.
2:11.0	And she kind of took the fashion world and the internet by storm.
2:15.0	Even as a kid, she was an impresario, kind of like Warhol.
2:19.0	You to me are so accessible and approachable.
2:22.0	Oh, thank you. I've always wanted to be prestigious and everyone's best friend.
	...

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