Andy Crestodina On Marketing with Brains, Not Budget

Your First Thousand Clients with Mitch Russo

Mitch Russo

Entrepreneurship, Careers, Management, Business

5.0 • 104 Ratings

🗓️ 27 October 2017

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Andy is an expert in marketing, having built a company with 5 million in revenue with only 17 employees. Andy helps people understand how to double their traffic without spending money using his perfected processes that include utilizing testimonials and simplifying website designs to increase traffic and sales.

In this episode, we will be discussing:

Driving people to your business by smart marketing
Why “search” is the most important channel to your website
Search optimizing your website with keywords
Understanding both halves of the equation, marketing and customers
Improving old content rather than writing new content
The functionality of Mitch’s websites
Guiding the visitor’s attention with simplification
Knowing the importance of testimonials
The benefit of sprinkling your strongest evidence throughout your website
Utilizing your website to have a conversation with your consumers

Resources Mentioned in This Episode:

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Transcript

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0:00.0	You're still running your business on Quick Books?
0:02.8	Quick Books?
0:03.8	More like Quick Sand!
0:05.6	The bigger your company grows, the faster you sink with outdated software that just can't keep up.
0:11.8	You don't have time to spend dealing with manual processes,
0:15.2	multiple systems, delays, and scrambling to get the numbers you need. It's time to get on solid
0:21.4	ground. Net Suite by Oracle, the scalable solution to run all of your key
0:26.2	back office operations, no matter how big your company grows. Net Suite gives you visibility
0:32.2	and control over your finances, inventory,
0:35.4	HR, e-commerce, and more.
0:38.0	Everything you need to grow all in one place.
0:41.0	Net Suite helps you automate your key business processes and close
0:44.9	your books in a fraction of the time. Think days, not weeks. In fact, 93% of
0:51.7	surveyed organizations increased visibility and control over their business,
0:56.5	since making the switch from QuickBooks to Net Suite.
0:59.6	Right now, Net Suite is offering a one-of-a-kind financing program only for those ready to graduate from
1:06.0	QuickBooks. Head to NetSuite.com slash C-suite. That's special financing for you
1:11.6	graduates at Netsuite com slash c suite net sweet
1:15.6	dot com slash c suite
1:18.8	you're listening to your first thousand clients with Mitch Russo.
1:26.0	Okay, listeners, something exciting today.
1:29.0	We're about to interview a gentleman who is an expert in social media. Actually it's a little bit of an
	...

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