Andrew Leaver, CEO of Brand Partnership Group: What No One Tells You About Scaling a Business
My Duvet Flip by Jack Parsons
Jack Parsons
4.2 • 8 Ratings
🗓️ 13 January 2026
⏱️ 64 minutes
🧾️ Download transcript
Summary
Episode Guest
Andrew Lever is the Co-Founder and CEO of Brand Partnership Group, a leader in brand-focused sales and marketing services. With a career spanning Unilever, Coca-Cola, and Samsung, Andrew brings calm leadership and consistent growth to every organisation he touches.
Episode Timestamps:
0:00 Introduction
0:41 Why Andrew was one of the show’s first believers
2:03 The power of consistency in careers and partnerships
3:00 Andrew’s first job and how he became a CEO
5:00 From Unilever to Paris — learning fast abroad
7:40 Facing fears: new languages, new countries
10:00 Returning for a dream role at Coca-Cola
12:00 What Coke taught Andrew about human connection
14:00 Brand loyalty and leadership lessons
15:20 How to actually build consistency
17:00 Calm leadership through change and chaos
19:00 Navigating COVID and moving fast as a business
21:00 Transforming Brand Partnership Group from the inside
23:00 Learning from mistakes and knowing when to pivot
25:00 Real partnership vs. transactional relationships
27:00 Andrew’s rule if he was Minister of Partnerships
28:30 What Brand Partnership Group actually does
30:00 How Blue Square supports Samsung, HP & SharkNinja
32:30 Training, retail support, and in-home repair
34:00 Crew Live: From West End to global brand activations
36:00 Rise: Engineering growth with data and insight
37:45 A teaser for the next agency in the group
38:30 Why youth opportunity is at the heart of BPG
40:30 Supporting confidence, skills and mental resilience
42:30 Apprenticeships and building the next generation
44:00 Turning BPG into a talent pipeline for global brands
45:20 Living company values — not just posting them
46:50 The truth about culture and consistency
48:10 Quick-fire: Remarkable notebooks & lion mascots
49:20 The strangest pitch Andrew ever received
50:15 Dreaming up a youth-focused business with Jack
51:00 The motto Andrew would put on a Piccadilly billboard
52:00 The brand Andrew wishes would call tomorrow
53:00 Reflecting on friendship, support, and doing good
54:30 Andrew’s evolved duvet flip: From chasing to creating
Episode Partners
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Transcript
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| 0:00.0 | One thing's for sure, there's a lot that you don't know. |
| 0:03.0 | Never go into that environment thinking that you know everything. |
| 0:06.1 | Hi, I'm Andrew Lever. |
| 0:07.7 | I'm the CEO of Brand Partnership Group. |
| 0:10.4 | We employ just over 550 people, and this is my do-day flip. |
| 0:14.9 | You were probably one of our first ever guests to come on the show. |
| 0:19.9 | You believed in us, you sponsored us and you said, |
| 0:22.8 | yeah, let's do it. Consistencies in your DNA, but how can others build that consistency to build, |
| 0:29.1 | to grow in their career, to grow their business, to grow a partnership? The more that you can |
| 0:33.6 | create a clear pathway with a plan centered around it. Everyone then can follow the path |
| 0:40.1 | and that's where you become consistent. And have you always had a plan? There's always a plan |
| 0:45.6 | but it's ever evolving. From week to week one thing I do bring to any environment is calmness. So |
| 0:52.0 | calmness and consistency can drive you through a lot of unexpected changes |
| 0:56.4 | round partnership group tell me a little bit about what it does we help predict the future of what our |
| 1:01.2 | clients would be looking for longer term and how we then build that within our |
| 1:05.3 | within our agency if we see a path that we want to take and the leadership team all aligned to it, then that's |
| 1:12.6 | the path that we'll take. |
| 1:13.6 | I've asked you before. |
| 1:14.6 | I ask you every time I meet. |
| 1:16.6 | What does you dove flip? |
| 1:17.6 | What gives you out of bed in the morning to flip the dovet? |
| 1:20.6 | I'd say I'm at the state where... |
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