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SheerLuxe Podcast

Anastasia Beverly Hills Founder On Disrupting The Industry, Rise To Success & Business Lessons Learnt

SheerLuxe Podcast

Mia Luckie

Fashion & Beauty, Society & Culture, Arts

4.41K Ratings

🗓️ 12 February 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

This week, we’re introducing a brand new beauty mini series in collaboration with Space NK. In this first episode, Lisa Potter-Dixon chats to iconic brand founder and CEO of Anastasia Beverly Hills – Anastasia Soare. From building an industry-disrupting brand to launching viral bestsellers, here she shares her business journey and the lessons she’s learnt along the way…


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Transcript

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0:16.6

Hey guys I'm Lee Scott Dixon and I'm so excited to be kicking off the Sheer Lux, My Life in Beauty success story, sponsored by Space NK with a woman whose story is going to inspire all of us. It is the amazing Anastasia Swire of Anastasia Beverly Hills fame.

0:28.0

Oh, I'm so excited to be with you.

0:30.0

I am so excited to be here.

0:32.0

London. I love London. Yeah it's a great place we've been

0:34.7

talking about how we both have a love for partying which is always fun. Work hard and

0:40.1

party hard. Absolutely that is what life should be about. Exactly.

0:44.3

No half away completely. So this story of yours I mean it really is incredible and I'm

0:50.9

sure you never get bored of telling it because ultimately it is a huge success story and I suppose we have to start the start story with Brows because you are the brow queen you're the reason that brows were put on the radar.

1:05.0

I mean in my opinion obviously as a makeup artist we have always understood the importance of brows, but not everyone did.

1:11.0

So should we start from the beginning? How did that begin?

1:15.5

Wow. So number one, thank you so much for having me. Number two,

1:21.4

I like to share my story for a few reasons.

1:24.7

I'm really proud of what I build,

1:27.3

but most importantly, I want to share this

1:30.0

to kind of gees that kicked every woman that wants to do something, has a passion for something,

1:38.0

and could be beauty or could be anything else, to not be afraid to go and do it.

1:44.8

Don't listen if you believe in your dream go and do it.

1:47.5

So that's why I want to share my story because I had a dream, I believed in something when in the early 90s when nobody

1:55.8

believed in eyebrows I was able to pursue this and really work hard in it wasn't

2:01.5

easy I have to say it's not easy but it's so amazing to to do what you

2:07.7

love oh completely I feel like that is what life is about yes so you were

2:11.7

originally born in Romania I was born in Romania. I emigrated in end of

...

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