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Sports Media with Richard Deitsch

Analyst Michael Nathanson on the future of sports media rights and the NBA’s media rights deal

Sports Media with Richard Deitsch

Audacy

Sports, News, Sports News

4.5757 Ratings

🗓️ 22 July 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

Episode 413 of the Sports Media Podcast features Michael Nathanson, the co-founder and senior managing director of research firm MoffettNathanson. In this podcast, Nathanson, one of the top analysts in the country when it comes to the media sector, discusses the NBA media rights deal and how it effects each of the players, Disney/ESPN, Amazon, NBC Universal and WBD; why he does not think the Olympics will pop; what the floor is on the number of pay-TV households in America; Netflix in the NFL space and why it’s only the beginning; the WNBA media rights deal; is there anything to indicate the sports media rights bubble will burst; can the NBA deal be monetized longterm; WBD's strategy in a post-NBA world, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more.

Transcript

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0:00.0

Welcome to the sports media podcast.

0:11.3

I'm your host Richard Dyche.

0:12.3

My producer is Patrick Antonetti.

0:14.0

One guest this week, a return engagement.

0:17.2

Whenever I've had this gentleman on, people have really, really, you either told me in the comments or sort of told me personally that they appreciate his insight.

0:27.2

If you are into sports media rights and sort of just how the business works, very few people better than my guest, Michael Nathanson.

0:35.8

He is the co-founder and senior managing director of the research firm Moffat Nathanson.

0:42.3

And Moffett Nathanson is always, always a place you want to read when it comes to the business of sports,

0:50.6

in particular sports media rights.

0:52.4

And with that, I bring in Michael Nathanson on this summer day.

0:56.2

Michael, welcome back to the sports media podcast.

0:58.1

Very kind of you.

0:59.0

I'm psyched to be here.

1:00.6

All right.

1:01.3

So there's obviously, the one thing is, you know, even in a dead, kind of a dead week for live sports, the world of sports business and sports media never really takes off.

1:11.8

So here's where we will get to the NBA. My God, the amount of trees that have been cut for

1:17.6

writing about the NBA rights deal. But before we get to that, I want to start on the Olympics.

1:23.5

I don't know how often you get asked about this or you write about this, but I'm kind of just

1:28.7

fascinated by the Olympics as a sort of a concept in 2024 in terms of how to value or how to

1:38.1

assess the media rights deal that NBC has and where the Olympics might be. And my sort of thesis on this, and it'll

1:46.1

either play out or it won't, is that after some very, very tough Olympic cycles, Tokyo, Beijing,

1:51.8

COVID, Olympics in authoritarian countries, we have Paris, which is such a like an iconic,

...

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