We used to be four people, now we're three.

Was there any fear of like, well, that's it?

We were tipped off right before.

We were like, oh, oh, uh-oh.

How did you retain the name, the TriGy?

It was very culty.

And we all drank the fucking Kool-Aid.

What is the recipe for a viral Try Guys video?

Hmm.

Wait, but we can get real inside baseball with you guys because this channel's all about it. The Try Guys was originally four members that met while working at BuzzFeed before they went off

independent to build one of the most impressive creator brands on the platform.

But as I'm sure a lot of you know, in October of 2022, they had a very public fallout with one

of their founding members, Ned Fulmer, who had an affair with an employee at their

company. In this conversation, we talked to Zach and Keith about what that was like for them.

We also talked to them about how they've built their creator business and the storytelling

tactics that they used to make some of the most viral videos on the platform.

Some of these tactics we honestly had never heard before, and I think all creators can learn from. We left that brainstorm being like, this is too easy of an idea.

It was so obviously a slam dunk that none of us wanted to do it.

Our whole career was built on trying to go viral, and it's, well, here you go, buddy.

Before we get into the conversation, we want to thank the sponsor of today's episode,

which is our friends at Spotter.

Spotter is a company that helps creators get the

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