An Interview with Salesforce
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 15 April 2017
⏱️ 14 minutes
🧾️ Download transcript
Summary
I might have different tactics when it comes to sales but don't get it twisted because I'm a salesman through and through. Sales can be interpreted as a dirty word to a lot of people but at the end of the day, a business isn't a business without them. Since I've been a kid I've been in sales, and yes, I might like look a little different than what many people think of when they think 'salesman' but that doesn't mean I'm any different which is why I love doing events like this especially with a company as notable as Salesforce. So much fun in this one and hope you guys enjoy .. especially all my people in sales out there ;)
Transcript
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| 0:00.0 | Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVee Audio Experience. |
| 0:11.0 | Now today we're going to be discussing the three pillars of success |
| 0:14.0 | with a very special guest, someone that I've worked with before to cover our events. |
| 0:18.0 | He's really changed the game in so many of different industries. |
| 0:22.0 | I won't try and introduce you to yourself, but Gary welcome to the show. |
| 0:26.0 | Thanks for having me, I'm excited to be here. |
| 0:28.0 | So Gary, you've got a really interesting background, I think obviously moving into the US, |
| 0:33.0 | the baseball cards, the wine library, perhaps some of the people that aren't familiar with yourself can give you an intro. |
| 0:39.0 | You know it's fun, right now I'm very much known as a marketing guy, a social media guy, |
| 0:43.0 | but the truth is at the end of the day, it's why I really wanted to do this today is I'm a sales guy, right? |
| 0:48.0 | I mean from the age of five with lemonade, and I mean five lemonade stand franchise, really doing sales, |
| 0:55.0 | to the core of my adolescence, which was be a poor student, but sell pencils and erasers and bubble gum, |
| 1:03.0 | and then ultimately because I'm a 41 year old male and baseball cards were a huge phenomenon in America, |
| 1:08.0 | I was selling baseball cards at 12, 13, 14, 15, and making thousands of dollars a weekend selling baseball cards, |
| 1:15.0 | but it was sales, it was sales, and then my dad saved all his money as a Russian immigrant. |
| 1:20.0 | You mentioned I wasn't born in the US and bought a small liquor store in Springfield, New Jersey, |
| 1:25.0 | and my late teens early 20s were about hand selling wine. |
| 1:29.0 | You know you come in for Santa Margarita Pinagrejo, and I'm going to try to sell you the Pinagrejo we make more money on that we think is better. |
| 1:36.0 | So that has been the constant, I actually think branding and marketing is sales, it's just the top of the funnel work. |
| 1:43.0 | We were just talking about that before camera, the book, the new TV show I'm doing, it's all sales at the end of the day, |
| 1:49.0 | and so I'm an entrepreneur for everybody who's watching, built a very large e-commerce wine business in the late 90s, early 2000s called WineLibrary.com, |
| 1:58.0 | and then saw the world changing, was using email marketing, Google AdWords, banner retargeting, and then ultimately YouTube as sales and marketing funnels for my wine store, |
... |
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