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The GaryVee Audio Experience

An Interview: How to Turn Your Art Into A Business w/ Drawing With Jazza

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 5 July 2017

⏱️ 15 minutes

🧾️ Download transcript

Summary

Turning art, music or any other sort of creative practice into a lucrative business isn't easy, which is why I loved this interview I did with popular YouTuber Josiah Brooks of Drawing with Jazza! There's a lot of really important touch points here, beyond just art like how to monetize your creative profession when the lens is currently focused on vlogging and video content, how to recognize when you should be working for free to boost exposure in the long run, and finding the balance between what the market wants and your own creative passions. This is an AMAZING one, enjoy it !!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.

0:10.0

GaryVee, the man himself. Thank you so much for taking the time. It's awesome to see you in person and slightly bizarre, I'll be honest.

0:18.0

Thank you very much, I'm thrilled to be here.

0:20.0

My audience in large part really want to make it in the industry as an artist or animator, and it can be quite a difficult thing to navigate these days.

0:30.0

And I really thought that in speaking to you, I'd be able to get some insight given from someone who qualified to give it in regards to making it as an artist and getting paid as an artist in a very different and very socially driven world, and using the new tools and assets that are available to us.

0:49.0

So, let's jump into it. These are questions that I get from people quite a lot.

0:55.0

How does someone make money off of animations when vlogs and gaming are so much more heavily monetizable, and does this unbalanced mean that animation or things that are quite time consuming to produce will sort of die out or be disadvantaged long term?

1:11.0

I think every market is the same thing, right? Like every genre, and I come from a business background where I consult with a lot of businesses, I've invested in over 200 startups, so I'm very out there, and I will tell you that for anybody who's listening right now, everybody thinks that their stuff is hardest, right?

1:29.0

Like if I was doing a show now with car salesmen or with juice makers or with gym providers or everybody thinks that their thing, hey, making sound recordings is tough because now everybody expects you to do it for free.

1:42.0

Hey, designing filters and Snapchat, everybody expects everything for free if they can help it.

1:48.0

And that is just actually normal business dynamics, meaning yeah, gaming is great.

1:55.0

Like you know, the question was mentioned, the problem is how many people are actually paid to design games? I mean, it's, you know, every industry's top one, two, three, four, five percent are the people that are making money and winning.

2:06.0

What I would say is this too many people that are artists really have an entitlement issue.

2:13.0

And what I mean by that is they don't want to do things for spec, they are romantic about the thought of like, well, why would you want me to do this? This takes up my time.

2:22.0

I have done ungodly amounts of things, you know, it's scary for me to think about how much I've done for free, spec, hope, logging in the hour, see a salesman, a salesman realizes 80% of the stuff they do is for free, hoping to get to that thing.

2:39.0

And so I would tell you that look, what's going on right here right now, right? Obviously I want to thank you for consuming my content, but here I am getting, that's right.

2:49.0

And you know, it's crazy. I get paid $100,000 to give a speech. Sometimes I do one for free because I think it's worth the exposure.

2:59.0

And when I was coming up and doing the things I did for a living, I would do them for free all the time. So my punchline would be this, recognize that there's always just a few that get paid the big bucks.

3:10.0

And what your job is to do is to be smart about what you do for free to give you the best opportunity to be successful.

3:16.0

Awesome. Should an artist draw or paint what they want or should they cater more to a broader audience or other people's interests?

3:26.0

I think there's a lot of variables here. Number one, you know, that's a very singular question, meaning every person that's listening right now has a different answer for themselves and they should go with that.

3:36.0

Number two, you know, if you're ultra talented, the market will come to you, right? I, my whole career, have done things that people don't believe in, but I've been right.

...

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