This is the Gary V. Audio Experience.

I'm obsessed with the notion of all of us who are listening right now want to achieve

something, whether we want to sell something, whether we want to run for government, whether

we want somebody to know about our daughter's music skills.

And the way you do that is by getting somebody's attention and then telling them something,

I am fascinated by podcasts, by Facebook ads, by KOLs, by all the different things

happening in the world and all the regions.

And I think some things are very overpriced, you know, direct mail, billboards, television

commercials, and I think some things are underpriced for mentioned KOLs.

So that's what I do.

And along the way I've built my brand quite a bit.

I've written four New York Times bestselling books and I give keynote speeches all over

the world, including one here today in Singapore.

I thought it would be very interesting that you mentioned KOL because KOL is a term

that is used in China.

So your understanding of China is pretty interesting.

Yeah, I mean, look, as you know and now to update all of you, I've been very thoughtful

of entering the Asian market, mainland China, we were talking earlier, I, like many Americans,

do think of it as mainland China.

Then I put Japan and Korea into a bucket and then I think about the rest, but I'm very

aware of Singapore and Malaysia, Jakarta, things like that.

I think about it thoughtfully.

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