An inside look at how the New York Times builds product | Alex Hardiman (CPO at The New York Times)
Lenny's Podcast: Product | Growth | Career
Lenny Rachitsky
5 • 1.5K Ratings
🗓️ 13 November 2022
⏱️ 67 minutes
🧾️ Download transcript
Summary
Alex Hardiman is Chief Product Officer at the New York Times, where she oversees the company’s news, cooking, games, audio and advertising products. Previously, Alex was Chief Business & Product Officer at The Atlantic, and before that she was Head of News Products at Facebook. We discuss how engineers and product people work with writers to create impactful stories, how teams build the incredible visualizations and experiences for NYTimes.com, how product teams are structured within the New York Times, and the good and bad about working at a company like the New York Times versus a FAANG tech company. We also talk about the details behind the New York Times’s acquisition of Wordle and uncover what the Times is dreaming up for its product over the next 10 years.
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Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-how-the-new-york-times-builds-product-alex-hardiman-cpo-at-the-new-york-times/#transcript
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Where to find Alex Hardiman:
• Twitter: https://twitter.com/alex_hardiman
• LinkedIn: https://www.linkedin.com/in/alexandrahardiman/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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Thank you to our wonderful sponsors for making this episode possible:
• Miro: https://miro.com/lenny
• Athletic Greens: https://athleticgreens.com/lenny
• Vanta: https://vanta.com/lenny
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Referenced:
• Jodi Kantor: https://www.nytimes.com/by/jodi-kantor
• Wordle: https://www.nytimes.com/games/wordle/
• Wordle Is a Love Story: https://www.nytimes.com/2022/01/03/technology/wordle-word-game-creator.html
• Josh Wardle on Twitter: https://twitter.com/powerlanguish
• Eric Kim’s recipes: https://cooking.nytimes.com/ourcooks/eric-kim/
• Wirecutter: https://www.nytimes.com/wirecutter/
• Framing Britney Spears: https://www.nytimes.com/article/framing-britney-spears.html
• Hard Fork podcast: https://www.nytimes.com/2022/10/04/podcasts/hard-fork-technology.html
• High Growth Handbook: Scaling Startups from 10 to 10,000 People: https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100
• An Elegant Puzzle: Systems of Engineering Management: https://www.amazon.com/Elegant-Puzzle-Systems-Engineering-Management/dp/1732265186
• The Revolt of the Public and the Crisis of Authority in the New Millennium: https://www.amazon.com/Revolt-Public-Crisis-Authority-Millennium/dp/1732265143
• Giovanni’s Room: https://www.amazon.com/Giovannis-Room-James-Baldwin/dp/0345806565/r
• The Daily podcast: https://www.nytimes.com/column/the-daily
• The Wire on HBO: https://www.hbo.com/the-wire
• Google Workspace: https://workspace.google.com/
• Slack: slack.com
• Figma: figma.com
• Mode: https://mode.com/
• GitHub: https://github.com/
• Fidji Simo on LinkedIn: https://www.linkedin.com/in/fidjisimo/
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In this episode, we cover:
(04:48) Alex’s background
(07:37) How Alex fought disinformation on the news team at Facebook
(11:11) How some product people thrive in chaos
(14:13) Alex’s return to the New York Times
(16:22) What product means at the New York Times
(20:42) How the product team at the New York Times is structured
(26:20) How the New York Times makes stories come alive with balanced creative and technical teams
(33:15) The acquisition of Wordle
(42:00) What it was like to work at the New York Times during the onset of Covid
(47:11) How to avoid burnout on a product team
(49:26) How the New York Times has set itself apart with its subscription package
(52:21) How the New York Times’s products are rooted in helping in the real world
(52:54) Lenny’s tips for improving Wirecutter
(53:36) The differences and similarities on product teams in a news organization
(59:58) Lightning round
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].
Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Transcript
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| 0:00.0 | One thing that's really interesting is that our impact and like our business goals are in service of our mission, which is to seek the truth and kind of help people understand the world, not the other way around. |
| 0:11.0 | And so what it means is that the way that we think about impact is |
| 0:14.8 | growing a giant subscription business. That business exists to strengthen |
| 0:20.4 | and informed democracy at a time when people are struggling to |
| 0:23.7 | understand basic facts and struggling to understand each other. And that |
| 0:28.5 | means that impact for us is growing subscribers, but it's also when a deeply you know reported story |
| 0:35.7 | triggers an important policy change or a new law and so when you're a product |
| 0:40.6 | manager you're involved again in like driving specific metrics like |
| 0:43.6 | engagement or subscribers but you're also trying to help stories find their real audience |
| 0:49.7 | in ways that trigger just this whole different side of mission and purpose-driven impact. |
| 0:55.6 | And I didn't feel that when I was at a place like Facebook. |
| 0:59.8 | Welcome to Lenny's podcast. |
| 1:01.7 | I'm Lenny and my goal here is to help you get better at the craft of building and growing products. |
| 1:07.0 | Today my guest is Alex Hardiman. |
| 1:09.1 | Alex is chief product officer at the New York Times, where she leads teams that build the company's news, |
| 1:14.5 | cooking, games, audio, and advertising products. |
| 1:18.0 | Prior to this role, she was Chief Product Officer at the Atlantic, and before that, she spent |
| 1:22.4 | two years at Facebook where she led |
| 1:24.1 | their news product amongst other things. As you'll hear in our conversation |
| 1:27.9 | Alex has been at the center of the storm so many times including at |
| 1:31.0 | Facebook right after the 2016 election, then at the New York Times |
| 1:34.9 | write us COVID hit. She shares so many stories and insights about how the New York Times builds |
... |
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