Amy Errett: Founder of Madison Reed and Technology Entrepreneur

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 30 December 2020

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amy Errett talks about how and why she created one of the hottest tech companies: Madison Reed, an at-home hair color company, has seen a huge boom in business during the pandemic. In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. We talked about Amy's choice to use raw, untouched photos in her promotions. At the forefront of beauty innovation, Madison Reed created the first ever Smart 8-Free permanent hair color free of harsh ingredients: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide and it's leaping bunny certified meaning it is cruelty-free. Their motto: Confident is the New Beautiful. Loads to learn from Amy Errett about technology, start-ups, and marketing to women. 20:00 to 21:56 - Depletion during the pandemic 41:38 to 43:14 - Company tech algorithm 54:31 to 55:58 - Advice for women entrepreneurs I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasaki Instagram: instagram.com/guykawasaki Facebook: facebook.com/guy LinkedIn: www.linkedin.com/in/guykawasaki/ Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.3	I'm Guy Kawasaki and this is remarkable people.
0:52.3	This episode's remarkable guest is Amy Eret. She is the founder of
0:57.5	Madison Reed, which she started approximately eight years ago. She's been a mover and a shaker at two
1:03.6	venture capital funds, True Ventures and Maveron. Maverin is the venture capital firm of Howard
1:09.5	Schultz. You know him from Starbucks. She's also been the CEO of Olivia, which sold charter cruises for lesbians, and she was the chief asset gathering officer of E-trade. She has a BA from the University of Connecticut and a Wharton MBA. If you are a woman, you probably know more about Madison
1:28.6	Reed than I do. For those of you who don't know what Madison Reed is, it is a total kick-ass
1:35.6	company. It's doing hundreds of millions of dollars selling hair dye products. In this episode,
1:42.5	you'll learn about how she has dealt with the pandemic,
1:46.0	how she has created a plethora of business models, and the amazing amount of technology
1:52.0	her company uses to sell hair dye, plus how to raise a daughter and how to raise a son.
1:59.0	And believe it or not, you'll learn that maybe I'll become a spokesperson for her men's
2:07.0	hair dye products because I have so much gray hair.
2:11.8	This episode of Remarkable People is brought you by Remarkable, the paper tablet company.
2:20.6	Yes, you got that right. Remarkable is sponsored by Remarkable. I have version 2 in my hot little hands, and it's so good, a very impressive
2:27.0	upgrade. Here's how I use it. One, taking notes while I'm interviewing a podcast guest. Two,
2:33.7	taking notes while being briefed about a speaking gig.
2:36.7	Three, drafting the structure of keynote speeches.
	...

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