Amplifying Your Influence with Podcast Guesting: A Conversation with Tom Schwab
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 7 March 2024
⏱️ 43 minutes
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands to learn their stories, what makes them tick, and tips and tricks that make a difference. |
| 0:14.4 | Now, it's not often that I get to interview somebody whose company I get pitched to |
| 0:19.8 | for some of the amazing guests that you all hear from on the show. |
| 0:23.6 | So I'm very delighted to have Tom Schwab of Interview Valle |
| 0:27.6 | as our guest today on your brand amplified. |
| 0:30.6 | I think I am thrilled to be here. |
| 0:32.4 | Well, thank you so much for giving us your time today. |
| 0:35.0 | Tom, you are really a pioneer in the world of podcast guesting. |
| 0:40.0 | And I think it's really interesting because now everybody's discovered |
| 0:45.2 | podcast. People are realizing that this is a great way to get in front of the |
| 0:49.4 | right audiences. But before we get into how you started interview valet, I'd love to know more about your journey. How did you get here and realize that this was something that you could uniquely offer? |
| 1:02.0 | Well, I think life is an evolution. that you know |
| 1:07.5 | know as an evolution not a revolution or yeah and you know as an entrepreneur I always look at |
| 1:08.9 | what's the problem that people have and my last business was HubSpot's first e-commerce case study. |
| 1:16.1 | We built it up entirely with inbound marketing and when I built that company up and sold it off I was |
| 1:22.4 | in a mastermind group and about 2013 and people started to ask well how did you |
| 1:28.8 | do it and I was like well guest blogs but you know logs didn't work that's over a decade ago but at that |
| 1:36.5 | point I started to think I wonder if you could use podcast interviews just like we used to use guest blogs to tap into that |
| 1:45.9 | audience to get that no like and trust because you know the biggest problem most |
| 1:51.3 | businesses have I would say all businesses have is obscurity. |
| 1:56.7 | There's lots of people that would gladly buy your product or service. |
| 2:00.6 | The problem is, is they don't know you exist and this idea of breaking |
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