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Your Brand Amplified

Amplifying Your Influence with Podcast Guesting: A Conversation with Tom Schwab

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 7 March 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

Unlock the secrets of podcast guesting with Tom Schwab of Interview Valet, as he joins us to explore the profound impact this medium has on modern marketing. Prepare to be captivated by tales of innovation within the podcast industry and strategies for cutting through the digital cacophony. Tom shares his entrepreneurial insights and the art of connecting thought leaders with the perfect podcast platforms to amplify their voice and message. Our engaging discussion unravels the essence of storytelling, emphasizing its timeless role in forging genuine connections with audiences everywhere.Step into the world of crafting relationships that transcend business transactions, where the power of one-on-one conversations catalyzes success and growth. Discover why targeting the right kind of leads — ones that resonate deeply with your brand's narrative — is more fruitful than chasing sheer numbers. Tom and I dissect the role of strategic nurturing in forming bonds that lead to long-term partnerships, and how a well-prepared media appearance can serve as a gateway to transformative opportunities.Dive into the art of content repurposing, learning from giants like Joe Rogan and Gary Vaynerchuk, to extend the reach of your brand's story across multiple platforms. We'll also reveal astonishing conversion rates driven by podcast interviews, underscoring the efficacy of selective, high-quality marketing that values impact over volume. As we wrap up, Tom imparts a profound reminder: what may seem like everyday knowledge to you can be an extraordinary revelation to others, so share it and watch your influence grow.https://interviewvalet.com/amplified/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0

Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

0:14.4

Now, it's not often that I get to interview somebody whose company I get pitched to

0:19.8

for some of the amazing guests that you all hear from on the show.

0:23.6

So I'm very delighted to have Tom Schwab of Interview Valle

0:27.6

as our guest today on your brand amplified.

0:30.6

I think I am thrilled to be here.

0:32.4

Well, thank you so much for giving us your time today.

0:35.0

Tom, you are really a pioneer in the world of podcast guesting.

0:40.0

And I think it's really interesting because now everybody's discovered

0:45.2

podcast. People are realizing that this is a great way to get in front of the

0:49.4

right audiences. But before we get into how you started interview valet, I'd love to know more about your journey. How did you get here and realize that this was something that you could uniquely offer?

1:02.0

Well, I think life is an evolution. that you know

1:07.5

know as an evolution not a revolution or yeah and you know as an entrepreneur I always look at

1:08.9

what's the problem that people have and my last business was HubSpot's first e-commerce case study.

1:16.1

We built it up entirely with inbound marketing and when I built that company up and sold it off I was

1:22.4

in a mastermind group and about 2013 and people started to ask well how did you

1:28.8

do it and I was like well guest blogs but you know logs didn't work that's over a decade ago but at that

1:36.5

point I started to think I wonder if you could use podcast interviews just like we used to use guest blogs to tap into that

1:45.9

audience to get that no like and trust because you know the biggest problem most

1:51.3

businesses have I would say all businesses have is obscurity.

1:56.7

There's lots of people that would gladly buy your product or service.

2:00.6

The problem is, is they don't know you exist and this idea of breaking

...

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