Ammunition - Above Function & Purpose is Emotional Connection

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 January 2023

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Robert says, “we surround ourself with objects that we gravitate towards. We define our ourselves by the things we buy, put on our body, drive, what we live in, what we use. And so that emotional relationship that people have with things has always fascinated me. And, ultimately, that's why I get paid is that we try to and move above function and purpose, which is very important, and get to that layer of emotional connection and desirability that people have with things. That drives a lot of my work and the work of my team here.”

Today, we interview Robert Brunner, Founder & Creative Director of Ammunition. Ammunition is a design studio dedicated to bringing products and services that matter to market.

We discuss:

* His gratefulness practice and who he’s grateful for?
* An overview and origin of the Ammunition
* His upbringing, caught between an engineer father and an artist mother
* Why the relationship between people and things has fascinated him
* Why everything we do is defined by product designers and their designs
* The story of Beats by Dre
* The challenges to designing a great product
* Why something new and innovative is expensive
* A teaser on his second book currently being worked on
* Why risk should not be a four letter word
* The reinvention of everyday things
* What market areas are ripe for innovative products
* Last words and how to work with him

Join Ramon Vela and Robert Brunner as we break down the inside story of Ammunition on The Story of a Brand.

For more on Ammunition, visit: https://ammunitiongroup.com/

Checkout his book: Do You Matter? How Great Design Will Make People Love Your Company, by Robert Brunner

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

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Transcript

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0:00.0	But, you know, if I were to single out a person, and we're going to talk about this a lot,
0:05.3	but Jimmy and Iveen, who was one of the founder of Beetz, I've literally known and worked with
0:12.9	for almost 19 years. And the faith and trust and loyalty that man has had for me over that time has been incredible.
0:26.6	And so when you look back at all the things that you've done and the things you've been through
0:30.0	and you see someone that's just stuck by you all the way, especially someone is
0:34.1	accomplished and powerful as him, it's something I'm grateful for every day, you know, and having that trust.
0:40.7	So it's, yeah, it's amazing that have when you have someone in your life that's been so
0:46.4	impactful and continues to be there.
1:05.7	Yeah. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:12.1	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. So each week, I interview the founder of a consumer brand, unpacked our story, their products,
1:16.8	their mission, so you can decide which products are worth buying and which brands are worth
1:21.5	supporting.
1:26.9	Robert says, we surround ourselves with objects that we gravitate towards. We define ourselves by the things
1:34.3	we buy, put on our body, drive, and what we live in, what we use, and so on. And that emotional
1:41.3	relationship that people have with these things have always fascinated me.
1:46.4	And ultimately, that's why I get paid, is that we try to move above function and purpose,
1:52.3	which is very important, and we get to that layer of emotional connection and desirability
1:59.4	that people have with things.
2:02.6	Today we interview Robert Bruner, founder and creative director of ammunition.
2:08.6	Ammunition is a design studio dedicated to bringing products and services that matter to the market.
2:15.6	Now, if you've never heard of the name Robert Brunner, you have heard
2:21.8	of his creations and his designs, especially Beats by Dre, which on its own has changed
	...

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