meta_pixel
Tapesearch Logo
Log in
Right Answers Mostly

American Apparel was an Indie CULT

Right Answers Mostly

Claire Donald & Tess Bellomo

History, Tv & Film, Society & Culture

4.3634 Ratings

🗓️ 28 July 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

In the 2000s, American Apparel wasn’t just a clothing brand, it was a cultural moment. With its provocative ads, made-in-LA ethos, and promise of effortless cool, it captured the hearts (and wardrobes) of a generation. But behind the glossy sheen of disco panties and deep-V tees was a much darker story. In this episode, we dive into the rise and fall of American Apparel and the disturbing behavior of its founder, Dov Charney. From workplace allegations and hypersexual marketing to the brand’s implosion, we explore how a so-called progressive fashion empire masked a toxic power structure, and why we were all so quick to buy into it. Hey Alexa, play "Passion Pit" by sleepy head. Our full episode is on our premium channel for $7.99 here for THREE bonus eps a month. Please support podcasts without influencer or celebrity status and help us get paid for our work! Go here to see our socials and updates Created and produced by Tess Bellomo & Claire Donald Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I've ruled out uni because I want to live at home.

0:02.0

I've ruled out uni because I want to earn money.

0:05.0

I've ruled out uni because of my grades.

0:10.0

Study with the Open University and there's no need to rule out anything.

0:13.0

With our respected degrees, you can learn from home and work alongside study.

0:17.0

We're open to all. Plus, you'll have the support of expert tutors. So rethink your

0:23.6

future with the degree you didn't think was possible. The Open University. The future is open. Claire? Claire, the year is 2009.

1:00.9

University Avenue hums with a new kind of energy because downtown Palo Alto just got its first American apparel.

1:09.1

For a 17-year-old girl, fashion pickings were slim here, unless you were raiding

1:13.4

the racks at Chico's, no offense to our moms, who rocked it with pride, but this was different.

1:18.9

American Apparel felt like the future, clean lines, soft cottons, halter straps, and a playlist

1:24.7

that whispered rebellion. Passion Pit, Phoenix, the soundtrack of a

1:29.6

generation, trying on its first taste of cool. You stepped inside and instantly felt older, edgier,

1:36.5

like someone who owned vinyl and smoked clove cigarettes behind bookstores. Tonight is the last chance

1:42.3

dance, the final slow burn of senior year, under string lights and stars on the school quad.

1:47.9

There's a boy, of course, one you've been texting, and one you just know that will pull you close when the chorus drops.

1:54.1

Spoiler, he goes to you all night and you end up sobbing on the kitchen floor at the after party, but let's not get ahead of ourselves.

1:59.8

You need the dress. No, the dress

2:02.6

finds you. A light mint skater dress clinging in just the right way, a halter strap that kisses

2:08.0

your shoulders, hem brushing just above the knee. It makes your chest look full and your stomach

2:13.7

look like a snatched Disney Channel original movie star. You don't just feel pretty.

2:17.9

You feel invincible. You're the girl you always dreamed of being, the cool girl. The girl who

...

Transcript will be available on the free plan in 23 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Claire Donald & Tess Bellomo, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Claire Donald & Tess Bellomo and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.