5 • 1K Ratings
🗓️ 23 June 2022
⏱️ 32 minutes
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ARCA Menards Series driver Amber Balcaen stops by the podcast for the first time to talk about working with Busch beer for their 'Accelerate Her' program, being a women in the world of motorsports and working hard to earn her spot, her time on CMT's reality show 'Racing Wives', the true physicality of racing, how much goes into preparing for a race, and how much some of the biggest NASCAR sponsorships in all four series of the sport really cost.
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0:00.0 | All right, here with Amber Balkan. I want to start. We were just talking about Bush. Obviously, |
0:20.3 | we became aware of you, a lot more aware of you when the Accelerate Her program was launched |
0:26.1 | with Bush. Really cool thing. Do you mind walking us through kind of how that happened and kind of |
0:31.0 | what the goal is with that program in racing? Yeah, for sure. So I think it was about, I want to say |
0:37.6 | January or so, I had a gentleman reach out to me and he was like, hey, I'm with Bushlight. I'm |
0:44.0 | not with Bushlight, but I represent them and I want to talk to you about getting in contact with |
0:50.8 | them and do something with you. I didn't usually, when people reach out to me for sponsorship, |
0:56.7 | half the time, I'm like, I don't believe them always. And then once the conversation's got going |
1:03.2 | as like, oh, wow, this really is Bushlight. So yeah, it was really neat. We did a cool commercial |
1:10.1 | for the Daytona 500 and announced the Accelerate Her program, which is a program to help females move |
1:16.9 | up the NASCAR ranks. So they said they've committed to X amount of dollars for us. So I'm hoping to see |
1:24.4 | we're looking forward to seeing where that goes with them. When you talk about moving up the NASCAR |
1:30.2 | ranks, like I'm pretty new to just the sport in general and Steve as well. What does that kind of |
1:36.6 | process look like almost from you just like start racing as a kid like go carts and then kind of, |
1:42.8 | how does the kind of climbing the ladder into like the cop series sort of work if you don't mind |
1:48.2 | kind of explaining that because I'm not even sure. The journey honestly looks very different for |
1:53.1 | everybody. For me personally, I grew up dirt track racing racing go carts and then sprint cars. |
1:58.6 | Some people start in pavement go carts and then legends and then stock cars. So it's really different |
2:06.6 | for everyone, but I transitioned over to the pavement side when I was I think 22 and started in |
2:15.0 | late model, limited late models, which is like a late mall stock car on pavement. And then now I |
2:20.0 | raise in NASCAR's national Arkham Nard series. So there's four national series of NASCAR. There's |
2:25.4 | the NASCAR Cup series, which is the top series right underneath that. You have NASCAR Xfinity series, |
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