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Music practical advice you can implement today. Hello and welcome to the big technology podcast, a show for cool-headed, nuanced

conversations of the tech world and beyond.

Joining us today is the author

of the new book, Amazon Onbound, a revealing look into what I think is the most fascinating company

on the planet. He is also the senior executive editor for Global Technology at Bloomberg,

at Bloomberg News, where he's assembled one of my favorite teams of reporters, a lot of good folks on

that team. Brad Stone, welcome to the favorite teams of reporters, a lot of good folks on that team.

Brad Stone, welcome to the show. Thank you, Alex. I have plowed through your book. I think it's a

fantastic book, and I'm thrilled that you're here to speak with me about it, speak with us about it.

It's interesting because the book's title is Amazon Unbound, yet Bezos's face is on the cover.

And there were times where I'm like, is this an Amazon book?

Is this a Bezos book?

And you really can't untwine the two, even though Bezos is going to step down as the CEO.

So what happens to Amazon when Bezos leaves? Is he actually going to leave? Because he's

scheduled to leave within a couple months. That's right. But let's be specific. Leave the CEO spot

...