Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag.

With 200 Prime members worldwide and 60% of online purchases starting with an Amazon search,

CPG brands can't ignore the opportunities available on Amazon. At Startup CPG, we're committed

to helping small brands succeed on all channels,

including Amazon, and that's why we've partnered with Marketplace Ops. Today, we welcome Fernando Campos,

co-founder of Marketplace Ops, a leading online marketplaces brand management agency that helps

CPG companies accelerate their growth on Amazon and Walmart. Listen in as Fernando covers

pre-launch and launch tips, how to handle negative reviews, a better way to think about

ACOS targets and strategies for Black Friday and Cyber Monday. Hi, Fernando. Thanks for being here

today. How are you? Hey, Jesse. I'm good. I'm excited to be here. Thanks so much for having me.

Awesome. Well, I'm really excited to have you here and would love if you could tell us a little bit

about Marketplace Ops and about yourself. Yeah. So my name is Fernando Campos. I've been

selling on Amazon since back in 2014 with my business partner. Over the years, yeah, we have been really, really

fortunate. When we first started, it was just two guys kind of importing a lot of like home

and kitchen items, you know, source from China and, you know, creating private label brands

and getting them to sell on Amazon. You know, over the years, we've helped advise like a lot of like,

you know, CPG companies, we've built our a lot of like, you know, CPG companies.

We've built our own brands.

We've been really fortunate.

We've actually sold two businesses at this point, one software company and one set of brands.

Now what we're working on today is Marketplace Ops.

And what we do is we work with like fast-gring CPG brands and really help them scale on the Amazon channel. We love working with those kind of challenger brands that are going against like the

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