This is an I-Heart podcast.

Guaranteed Human.

It's that time.

Lock and load.

The Michael Vary Show is on the air.

You unlock this door with the key of imagination.

Beyond it is another dimension,

a dimension of sound. ruling Fourth Amendment.

Come a knock on a door. Come on a door. We've been waiting for you. We've been waiting for you.

My passenger set sail that day for a three hour tour. Russell Ibarra is our guest.

You know, it's funny how serendipity, I suppose, the line he was on gave out just as I looked up and realized we're up against a break.

So it could not have worked out better.

We've got it back, though.

Russell LaVar is our guest, and we're talking business secrets, the secrets of the secret sauce, as I like to call it, of what makes your business run.

And Oracle, the fellow at Oracle, who is behind NetSuite, which is their AI machine learning package for business owners, is a fan of the show and loves what we do and wanted to sponsor when we have business interviews.

And we said, absolutely.

And you can get the chief financial officer, the CFO's guide to AI and machine learning at NetSuite.com forward slash my last name. NetSuite.com, Barry. NetSuite.com slash Barry. Russell, you talk about

Cibolo, Texas, and opening a location in San Antonio or outside of San Antonio. And that's not your core.

I mean, I can see the immediate challenge being most people there don't know what Gringoes is yet.

You've got such market equity in the greater Houston area, and that's a lot of capital.

To start in a location like that, I you're a guy that studies and and learns and

asks a lot of questions how do you ramp up your name id to get people in the door well i believe

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